Facebook Ads Specialist, Media Buyer

Summary

Join our employee-owned company as a Facebook Ads Specialist (Media Buyer) and manage our Facebook ad campaigns, creating highly converting ad creatives. You will be involved in the entire campaign cycle, from creating and testing ads to scaling budgets and maintaining KPIs. This remote position requires daily, weekly, and monthly campaign management and analysis. You will collaborate with creative departments, perform A/B testing, and prepare performance reports. We offer a competitive salary and a comprehensive benefits package, including 100% employer-paid health insurance, retirement matching, paid time off, and professional development opportunities.

Requirements

High school diploma or GED Equivalent

Responsibilities

• Set-up, manage, analyze and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
• Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions
• Perform regular tracking and analysis on the performance of each campaign
• Prepare and deliver performance reports identifying successes and opportunities for improvement
• Troubleshoot blockers to scale ad spend
• Stay up-to-date on our offers, paid social media best practices and our competitive landscape
• Participate in innovation and improvement of team systems and advertiser campaign and launch flows

Preferred Qualifications

• 3+ years Facebook Ads campaign management experience, with the ability to show results
• Experience directly managing daily budgets of $20K/day minimum
• Experience in crafting compelling ad angles that drive conversion on Facebook
• Direct-to-Consumer marketing experience is preferred
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Passion for the digital media space in health and wellness, personal development, and everything in between preferred
• Familiarity with basic video editing
• Hardworking self-starter with a high level of accuracy and attention to detail
• Ability to analyze data and provide action plans based on conclusions
• Openness and ability to learn new concepts and systems quickly
• Strong interpersonal, verbal and written skills
• Strong team player, yet able to thrive on your own
• Proficiency in spreadsheets (Microsoft Excel and Google Docs)
• Bachelor’s Degree in Marketing or related field

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career
• Tuition reimbursement program , which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs , where your hard work is not only valued but also acknowledged and rewarded
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym
• Virtual and in-person company events , like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance