Field And Channel Marketing Manager

Summary

Join Abnormal Security as a Field and Channel Marketing Specialist to support our growing Enterprise and Mid-Market business in the TOLA Region. Collaborate with sales and channel partners to develop and execute strategic marketing programs. You will bring strong organizational skills, a strategic mindset, and a hands-on approach. Responsibilities include planning and executing marketing programs, collaborating with sales and partners, localizing campaigns, managing budgets, tracking performance, and supporting sales enablement. The ideal candidate has 2-4 years of B2B marketing experience, preferably in cybersecurity, and a proven track record of successful campaign execution. This role offers opportunities for professional development and growth within a dynamic team.

Requirements

• Minimum 2 years of B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry
• Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline
• Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel
• Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams
• Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
• Willingness to travel 10–15%, as needed

Responsibilities

• Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the Ohio Valley Region/POD
• Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies
• Localize and adapt corporate campaigns to ensure relevance for the OHV market and alignment with business objectives
• Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact
• Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results
• Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and OHV POD to meet bookings and revenue targets

Preferred Qualifications

• Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
• Ability to tailor messaging for different personas and audiences
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
• Experience marketing cybersecurity products or solutions

Benefits

• Bonus
• Restricted stock units (RSUs)
• Base salary range: $93,000 — $126,000 USD