Senior Field And Channel Marketing Manager

Summary

Join Abnormal's marketing team as a Sr. Field and Channel Marketing Manager, Federal. You will develop and execute marketing strategies and programs tailored to the federal government market, collaborating with sales and channel teams. Responsibilities include planning and managing events, webinars, and campaigns, engaging with channel partners, creating compelling content, and measuring program performance. The ideal candidate possesses 5+ years of high-tech marketing experience, including 2+ years focused on federal government marketing, and a proven track record of success. This role requires strong organizational, communication, and interpersonal skills, along with the ability to travel 10-15%. Abnormal Security offers competitive compensation and benefits.

Requirements

• 5+ years of high-tech marketing experience, preferably in cybersecurity and working with security practice partners
• 2+ years of marketing experience focused on federal government marketing
• Proven ability and track record of planning and executing successful Federal marketing programs and campaigns
• Experience managing and organizing local, regional, and virtual events
• Metrics-driven marketer with experience and passion for proving marketing results across the funnel
• Self-driven, problem-solver, takes initiative in driving projects forward, strong attention to detail, and able to prioritize in a fast-paced environment
• Strong interpersonal skills and ability to earn trust and respect from sales management
• ���Owner Mentality”. Has the ability and willingness to operate autonomously, roll up their sleeves and execute to get the job done
• Dynamic, energetic, and highly organized, with the ability to prioritize and manage workloads effectively
• Excellent written, verbal and communication skills with the ability to craft compelling messaging for a federal audience
• Ability to work cross-functionally and build strong relationships with internal teams and external partners
• Ability to travel 10-15%

Responsibilities

• Develop and implement marketing strategies and programs tailored to the federal government market, that generate qualified leads, business opportunities and pipeline progression that align with overall business objectives
• Collaborate with sales and channel teams to create and execute region-specific marketing plans that drive awareness, demand, and pipeline growth
• Define and implement Federal-specific marketing campaigns that bring together corporate programs and field opportunities
• Partner with sales leaders, account executives, account managers and channel managers to support regional goals
• Plan, manage, and execute field events, webinars, and campaigns targeting federal agencies and stakeholders
• Ensure event success by managing logistics, budgets, messaging, and follow-up processes
• Communicate with sales to gain buy-in, understanding and participation in marketing events and programs
• Attend key events, network, and educate attendees on product offerings; be a brand advocate
• Collaborate with channel partners to design and execute co-marketing initiatives that amplify reach and drive joint pipeline growth
• Develop marketing materials and tools to support partner-led activities and ensure alignment with brand guidelines
• Tailor marketing content and messaging to resonate with federal buyers, focusing on compliance, security, and mission-driven outcomes
• Recommend and manage the development of communication tools and materials, such as sales invitations, emails, collateral, presentations, signage, etc
• Ensure all marketing efforts align with federal government regulations and procurement requirements
• Set targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional success
• Analyze campaign results and provide recommendations for optimization
• Manage and allocate quarterly marketing budgets efficiently, ensuring maximum ROI from campaigns and initiatives
• Partner with federal sales teams, account executives, and channel managers to ensure marketing aligns with sales priorities and pipeline needs, and lead follow-up strategies are followed
• Work closely with corporate marketing to adapt global campaigns for the federal audience

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant certifications are a plus
• Experience in budget tracking QoQ & planning 90-180 days forward
• Proficiency in marketing tools (SF.com, Marketo, business intelligence, etc.)
• Strong understanding of federal government procurement processes, regulations, and buying behaviors
• Experience marketing cybersecurity products/solutions

Benefits

• Bonus
• Restricted stock units (RSUs)
• Benefits