Field and Channel Marketing Manager

Summary

Join Abnormal Security's marketing team as a Field and Channel Marketing Manager! This dynamic role involves creating and executing regional and channel marketing plans, including events, webinars, and co-marketing campaigns. You will collaborate closely with sales to achieve regional targets, manage marketing programs, and track results. Success requires strong organizational skills, problem-solving abilities, and experience in high-tech B2B marketing. The position demands proven success in planning and executing marketing programs, generating qualified leads, and demonstrating measurable results. Travel is required (approximately 10-15%).

Requirements

• 5+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
• Experience managing and organizing local, regional, and virtual events
• Proven track record of planning and executing successful regional marketing programs and campaigns
• Metrics-driven marketer with experience and passion for proving marketing results across the funnel
• Self-driven, problem-solver, takes initiative in driving projects forward, strong attention to detail, and able to prioritize in a fast-paced environment
• Strong interpersonal skills and ability to earn trust and respect from sales management
• Excellent written, verbal and communication skills
• Ability to travel 10-15%
• Experience with Marketo and Salesforce.com
• ���Owner Mentality”. Has the Ability and willingness to operate autonomously, roll up their sleeves and execute to get the job done
• Dynamic, energetic, and highly organized, with the ability to prioritize and manage workloads effectively
• Exceptional communicator across different functional areas within the organization

Responsibilities

• Drive demand creation and lead generation activities that generate qualified leads and sales meetings, and creates brand awareness into net new accounts
• Set targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional success
• Partner with sales leaders, account executives, account managers and channel managers to support regional goals
• Define and implement region-specific marketing campaigns that bring together corporate programs and regional opportunities
• Plan and implement field events, regional programs and webinars
• Engage with key channel partners to develop and implement co-marketing campaigns
• Attend key events, network, and educate attendees on product offerings; be a brand advocate
• Work closely with Account Executives (AEs) and Sales Development Reps (SDRs) to enable and ensure appropriate lead follow-up strategy and tactics
• Communicate with sales to gain buy-in, understanding and participation in marketing programs
• Support the regional account-based marketing program through key account understanding and measurement
• Recommend and manage the development of communication tools and materials, such as sales invitations, emails, collateral, presentations, signage, etc
• Monitor and manage expenditures within allotted budget

Preferred Qualifications

• Bachelor's Degree in Marketing or equivalent experience
• Experience in budget tracking QoQ & planning 90-180 days forward
• Ability to manage multiple programs and projects simultaneously while ensuring no details are overlooked
• Strategic thinker with exceptional data analysis and analytical skills
• Experienced in building successful relationships with sales and channel partners