Field And Partner Marketing Manager

Summary

Join BeyondTrust as the Field & Partner Marketing Manager, Public Sector, and contribute to building, executing, and communicating the marketing plan for public sector clients (Federal, State, Local government, K-12 and Higher Education). You will collaborate with cross-functional teams to create and implement targeted marketing campaigns, manage events, and analyze campaign performance. This role requires proven experience in B2B marketing, specifically within the public sector, and a deep understanding of government marketing strategies. Success in this position involves leading campaign reporting, optimizing lead generation, and partnering with various teams to achieve revenue goals. The ideal candidate will be proactive, organized, and comfortable managing multiple projects simultaneously.

Requirements

• 7+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.)
• At least 5+ years US government experience, either in a government position or selling to government customers
• Deep understanding of public sector personas, and familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions
• Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline through deal registration
• Ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel and strategic partners to plan and execute on programs
• Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making
• Team player with exceptional organizational skills and attention to detail, and the ability to work in a fast-paced and changing environment with tight deadlines
• Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools)
• Excellent writing and presentation skills

Responsibilities

• Create localized demand generation strategies, integrating field events, ABM programs, and partner marketing activities, that reliably produce leads and build pipeline for the public sector
• Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences
• Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs
• Help manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance
• Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated to key stakeholders
• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region
• Partner closely with the larger public sector GTM teams to understand specific government and education market priorities