Field and Partner Marketing Manager

Summary

Join Hitachi Vantara, a leading data infrastructure provider, as a Field and Partner Marketing Manager in the Eastern US. This remote role requires residing in FL, GA, NC, SC, AL, or TN. You will develop and execute marketing plans aligned with business objectives, collaborating closely with sales teams and partners. Responsibilities include planning and executing field events, campaigns, and co-marketing initiatives. You will manage marketing budgets, track ROI, and provide regular updates on program status. Success in this role demands strong collaboration, B2B marketing expertise, and experience with channel partners.

Requirements

• Bachelor’s degree in marketing or equivalent work experience
• Minimum of 8 years field and partner marketing experience
• Experience in large, global B2B technology, software and/or services companies
• Strong understanding of the sales pipeline and how to collaborate with the sales to track, manage and advance leads and opportunities from marketing campaigns
• Results driven and customer focused team player that understand how to be successful in B2B field marketing and demand generation functions
• Experience working with channel partners as well as technology alliance partners and experience with MDF programs
• Desire to collaborate and build consensus in a fast-paced, cross-functional team environment
• 20% travel expected

Responsibilities

• Develop a regional marketing plans that align with overall business objectives and support our sales teams in meeting the regional revenue goals
• Partner closely with sales teams to identify regional needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline
• Plan and execute field events and localized campaigns that reach our target audience and generate sales ready leads and engagements
• Collaborate with demand generation, product marketing, social media team, partner marketing and other marketing functions to drive awareness and demand for our solutions
• Plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new customer acquisition
• Support and scale regional partner events and communications that help enable our partners and build preference and trust with our ecosystem
• Collaborate with Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with our partners
• Manage marketing budgets including MDF and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI
• Provide regular updates to marketing and sales on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives
• Plan and execute pre-event outreach and targeted event marketing to ensure engagement with key prospects
• Lead post-event and program follow-up efforts, ensuring timely and effective communication with new connections to convert leads into opportunities

Preferred Qualifications

• Remote Role
• Candidate must reside in one of the following states: FL, GA, NC, SC, AL, TN

Benefits

Flexible arrangements that work for you (role and location dependent)