Field & Channel Marketing Manager

Summary

Join Abnormal Security as a Field and Channel Marketing Specialist to drive growth in the Missouri region. You'll collaborate with sales and channel partners to develop and execute marketing programs that generate awareness, pipeline, and partner engagement. This role requires strong organizational skills, a strategic mindset, and hands-on experience in executing events and campaigns. You'll be responsible for planning and executing integrated marketing programs, collaborating with sales and channel partners, localizing campaigns, managing budgets and timelines, tracking and reporting performance metrics, and supporting sales enablement. This position requires a minimum of 2 years of B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry. You'll need a proven track record of successful marketing program execution, strong analytical skills, and excellent interpersonal and collaboration skills. This is a fast-paced environment that requires a self-starter with an 'owner mentality'.

Requirements

• Minimum 2 years of B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry
• Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline
• Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel
• Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams
• Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
• Willingness to travel 10–15%, as needed

Responsibilities

• Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the Ohio Valley Region/POD
• Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies
• Localize and adapt corporate campaigns to ensure relevance for the OHV market and alignment with business objectives
• Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact
• Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results
• Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and OHV POD to meet bookings and revenue targets

Preferred Qualifications

• Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
• Ability to tailor messaging for different personas and audiences
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
• Experience marketing cybersecurity products or solutions

Benefits

• Impact: Drive high-value campaigns that directly contribute to revenue growth
• Innovation: Work with cutting-edge security technology and marketing tools
• Collaboration: Partner with a dynamic team of marketers, sales leaders, and product experts
• Growth: Opportunities for professional development in a growing enterprise SaaS company
• At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits
• Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons
• We know that benefits are also an important piece of your total compensation package
• Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page
• Base salary range: $93,000 — $126,000 USD