Field Marketing Manager

Summary

Join Presence, a leading teletherapy provider, as a Field Marketing Manager! This role is crucial in supporting our dual-sided business strategy, focusing on both attracting school districts as partners and top clinicians as employees. You will plan, create, and execute events and conferences to boost brand awareness and generate leads. You'll manage all aspects of conference execution, from booth design to sponsorship negotiations. This is a goal-oriented position requiring budget management and collaboration with various teams. The ideal candidate possesses strong project management, communication, and financial acumen skills, along with experience in EdTech event marketing. Presence offers a remote-first work environment and a comprehensive benefits package.

Requirements

• Expertise in developing and executing best-in-class experiential marketing executions, leading with creative thinking and inspiring action
• Ability to influence and manage senior-level stakeholders effectively, build consensus in a dynamic environment, gain support and sponsorship to deliver best-in-class programs
• Strong project management and organizational skills
• Ability to work independently and collaboratively in a virtual environment, and experience influencing and building relationships with diverse stakeholders
• Strong communication skills that afford you the ability to organize, clarify, and distill complex ideas quickly, succinctly, and accurately
• Sense of humor, comfort with ambiguity, and can-do attitude
• 5+ years of experience in field marketing (conferences and events), with at least 2 years within EdTech
• Experience with Google suite of tools required; Salesforce and Cvent experience preferred
• Detail-oriented, with excellent financial acumen, relationship-building, and negotiating skills
• Ability to meet significant travel requirements (up to 30%)

Responsibilities

• Set goals and define metrics for each conference including lead acquisition and pipeline generation
• Monitor conference metrics, conduct post-event evaluations, analyze and report on results, and make recommendations for future improvements
• Establish campaigns within Salesforce and Cvent to accurately track and manage all leads generated and enable post-conference reviews
• Work with the Provider Recruiting, Revenue, and Marketing teams to set an annual conference strategy based on capacity and market awareness needs, evaluating what has worked in the past and identifying new conferences with high potential
• Design event-specific plans for driving traffic to the booth that includes giveaways, booth engagement activities, and supporting digital communications
• Build relationships with key national associations and industry leaders to negotiate contracts, leverage marketing opportunities, and better reach their members
• Oversee contract development and all related deliverables for all conferences and associations
• Conduct pre-planning and training sessions with the booth staff before each conference
• Organize private social gatherings at or in conjunction with targeted conferences for onsite teams to host current and potential new leads
• Manage all printing, fulfillment, and inventory management of our conference materials with our external warehouse partner, including tracking and management of shipments
• Collaborate with the Creative and the Performance & Growth marketing teams on event execution and sponsorship deliverables
• Ensure resources are in place for Revenue and Recruiting teams to conduct timely, strategic lead follow-up post-events
• Aim to raise awareness for teletherapy by managing Presence’s submissions for presentations at key conferences; partner with the Revenue, Clinical, and Communications teams to identify potential topics and presenters and lead the submission process
• Monitor industry and competitor event marketing trends; keep Presence’s event strategy relevant, innovative, and competitive
• Closely manage all financial aspects of these events, optimizing toward the highest return efforts

Benefits

• Comprehensive Medical Coverage includes Dental and Vision
• Flexible PTO
• 11 Company Paid Holidays
• Benefits Package: including 401K savings plan and access to an Employee Assistance Program
• $500 home office stipend
• Paid Life insurance, AD&D., and disability benefits
• Paid parental and caregiving leave
• Eligibility to apply for a Professional Development Scholarship
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive
• This role is also eligible to participate in Presence’s equity plan subject to the terms of the applicable plans and policies