Field Marketing Events Manager

Summary

Join GoFundMe's Pro team as the next Field Marketing Events Manager! This role focuses on creating impactful event experiences to generate leads, enhance brand presence, and foster strong relationships with nonprofit clients and potential clients. You will be responsible for event strategy and planning, execution and activation, measurement and optimization, and cross-functional alignment. The ideal candidate possesses 8-10 years of experience in field or event marketing, particularly within B2B SaaS or nonprofit technology. A proven ability to execute events that drive pipeline and build brand equity is essential. This position offers competitive benefits, including comprehensive healthcare, financial assistance for hybrid work and family planning, generous parental leave, flexible time-off, and mental health and wellness resources.

Requirements

• 8–10 years of experience in field or event marketing, preferably in B2B SaaS or nonprofit technology
• Proven track record of executing events that influence pipeline and build brand equity
• Deep understanding of the event lifecycle—from strategy and logistics to content and measurement
• Strong collaboration skills and experience working closely with Sales, Customer Success, and cross-functional teams
• Creative, agile, and highly organized, with the ability to manage multiple priorities under tight deadlines
• Experience with Salesforce, Cvent, Swoogo, and/or other event management tools
• Comfortable working with distributed teams and traveling up to 35% of the time

Responsibilities

• Identify and prioritize industry events aligned with business goals and audience needs
• Develop a strategic event calendar to drive pipeline, retention, and brand awareness
• Collaborate cross-functionally to create integrated, localized events that deliver ROI and brand impact
• Lead end-to-end event logistics, including vendors, venues, budget, and on-site execution
• Ensure brand consistency across all experiences including speaker alignment and content development
• Partner stakeholders to host roundtables, meetups, and forums that highlight product innovations and deepen customer engagement
• Define and track KPIs, report on event impact, and use insights to refine strategy
• Continuously improve event formats and messaging to maximize ROI
• Act as the connective tissue between Marketing, Sales, and Product—ensuring events reflect current business priorities and customer needs
• Share field insights to guide messaging and product strategy
• Support GoFundMe’s annual flagship event, Collaborative , with a focus on sales and customer engagement

Preferred Qualifications

Bachelor's degree preferred, ideally in Marketing, Communications, or a related field

Benefits

• Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year
• Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
• Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
• Community Engagement : Make a difference through our volunteering and Gives Back programs