Field Marketing Manager

Summary

Join Boomi as an Enterprise Field Marketing Manager for the AMER region, working closely with sales and marketing teams to drive customer engagement and deliver exceptional experiences. You will develop and execute go-to-market plans, manage demand generation campaigns, collaborate with partners, and organize events. This role requires experience in field marketing within a SaaS or enterprise software organization, strong analytical skills, and proven success in acquiring new customers. The position offers a competitive salary, remote work flexibility, and a chance to make a significant impact at a fast-growing company. Boomi values diversity and inclusion, creating a supportive and equitable work environment.

Requirements

• Previous experience in a Field Marketing role, with a SaaS or Enterprise Software organization supporting sales teams
• Ability to understand business metrics and performance and perform hotspot analysis to address business problems with marketing tactics
• Proven ability to orchestrate and execute a "net new" marketing strategy focused on acquiring new customers and building a wider brand reach, rather than just retaining existing customers
• Experience working with partners and partner marketing
• Robust experience with sales and marketing automation applications such as SFDC, Marketo or similar
• Skilled in driving closed loop lead management and reporting
• Robust quarterly & annual budget management experience ensuring every dollar is wisely spent, consistently documented and updated in budget management tools
• Excellent communication and writing skills
• Ability to travel up to 20%

Responsibilities

• Work with local sales leadership develop and manage the execution of the go-to-market plans for the America’s Enterprise New Logo Business
• Execution of Demand Generation Campaigns, local industry marketing and Account Based marketing (1:Few)
• Collaboration with local Partner Marketing including local SI's
• Execution of local events, including trade shows, third party events, Boomi proprietary events, local customer user groups and hospitality
• Act as the "single point of contact" for Boomi Marketing, representing the full marketing plan that touches the segment regardless of ownership of execution

Preferred Qualifications

• Experience working in sales engagement platforms like Salesloft
• Proven experience activating and working hand in hand with SDRs
• Experience making intent tools and data actionable
• Ability to navigate and work with a variety of MarTech tools

Benefits

• Remote-friendly
• The base compensation for this position in the US ranges between $114,000 - $169,000 annually + applicable bonus