Field Marketing Manager

Summary

Join Yubico, a leading security key company, as a Field Marketing Manager. Based on the West Coast, you will develop and execute regional marketing strategies, collaborating with sales teams to achieve revenue goals. Responsibilities include planning in-person events, developing ABM programs, and tracking marketing effectiveness. The ideal candidate has 5+ years of B2B field marketing experience, preferably in cybersecurity, and strong analytical and collaboration skills. Yubico offers a comprehensive benefits package including health coverage, retirement plan, wellness reimbursement, learning and development opportunities, paid time off, and parental leave. The position offers flexibility with remote work options.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Based on the West Coast in the US (preferably in or near the Bay Area for access to our Santa Clara office)
• 5+ years of experience in a B2B field marketing role (cybersecurity industry experience is a plus), plus an additional 1-3 years in event marketing or marketing generalist roles
• Self-starter who can work independently with the ability to execute flawlessly
• Strong attention to detail
• Thrives in a deadline-driven environment
• Strong interpersonal and collaboration skills
• Ability to travel along the West Coast 20-30% of the time

Responsibilities

• Develop strategic field marketing plans for the West and partial Central teams, aligning with overall company goals, objectives, and rep quotas. Plans should focus on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion
• Collaborate closely and regularly with the West and Central sales VPs and AEs on account planning, and tailor regional marketing plans to help sales meet their goals
• Plan and execute regional in-person activities including 3rd party trade shows, roundtables and unique experiences, ensuring effective pre-event, on-site, and post-event strategies
• Develop ABM programs alongside the campaigns team with a focus on pipeline acceleration within key accounts
• Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement
• Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities

Preferred Qualifications

Knowledge of Salesforce.com , Marketo, JIRA and WordPress systems is a plus

Benefits

• Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family
• Retirement plan . Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting
• Wellness reimbursement . We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate
• Learning and development . We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program
• Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year
• Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total)
• Commuter Benefits . If you need to commute to the office, we offer commuter benefits