Field Marketing Manager

Summary

Join COMPLY, a high-growth organization championing compliance professionals, as a Field Marketing Manager. You will develop and execute marketing strategies for the UK and EMEA markets, focusing on events and multi-channel campaigns. Collaborate with US and UK teams and external partners to drive brand visibility and lead generation. This role blends strategic leadership with hands-on execution, requiring strong communication, analytical, and project management skills. COMPLY offers a comprehensive benefits package, including unlimited PTO, 100% remote work flexibility, and a WFH stipend.

Requirements

• Experience: 5-7 years of marketing experience, ideally in financial services, regulatory compliance, or B2B SaaS industries
• Event Management Expertise: Proven ability to plan, execute, and measure success of both large-scale industry events and bespoke company events
• Systems Knowledge: Proficient in SFDC (Salesforce), Salesloft, HubSpot, 6Sense, and other marketing technology platforms
• Communication: Exceptional verbal and written communication skills; ability to craft compelling messaging for diverse audiences
• Attention to Detail: Strong organizational skills and meticulous attention to detail to ensure flawless execution of marketing initiatives
• Relationship Building: Proven ability to build and maintain strong relationships with internal teams, external partners, and industry stakeholders
• Strategic Thinking: Ability to balance long-term strategic goals with short-term tactical execution
• Budget Management: Ability to plan and track budgets effectively, ensuring cost-efficient use of resources
• Project Management Skills: Expertise in managing multiple concurrent projects while meeting tight deadlines
• Digital Marketing Proficiency: Understanding of digital marketing best practices, particularly for EMEA audiences (e.g., GDPR compliance for email campaigns)
• Localization: Knowledge of how to tailor messaging and campaigns to different languages and cultural norms within EMEA
• Negotiation Skills: Skilled in vendor negotiations, budget management, and resource allocation

Responsibilities

• Develop and execute comprehensive marketing strategies for the UK and EMEA markets, aligned with corporate goals and regional sales objectives
• Leverage market insights to craft campaigns that resonate with local audiences, highlighting COMPLY’s expertise in regulatory compliance
• Plan, coordinate, and execute industry events, tradeshows, and COMPLY-branded events to establish thought leadership and generate leads
• Manage all aspects of event logistics, including vendor negotiations, venue selection, attendee outreach, and post-event follow-ups
• Ensure events deliver measurable ROI by tracking and reporting on key metrics
• Create and localize multi-channel marketing campaigns tailored to regional audiences, including email, social media, content marketing, and paid advertising
• Work with internal and external stakeholders to produce region-specific content (e.g., blogs, whitepapers, case studies)
• Partner with the UK sales team to identify priorities, align marketing efforts with sales goals, and support deal progression through targeted campaigns
• Utilize SFDC, Salesloft, HubSpot, and 6Sense to monitor leads, track pipeline impact, and measure campaign success
• Cultivate strong relationships with industry associations, regulatory bodies, and other key stakeholders to expand COMPLY’s influence
• Act as a brand ambassador at events and in client-facing interactions to reinforce COMPLY’s value proposition
• Track, analyze, and report on marketing metrics, including campaign performance, lead conversion, and event ROI
• Use insights to continuously improve marketing strategies and tactics

Preferred Qualifications

• Industry Knowledge: Experience in the financial services or regulatory compliance sectors is strongly preferred
• Data-Driven Mindset: Comfortable interpreting analytics and using data to guide decision-making
• Creativity & Adaptability: Ability to think outside the box and adapt strategies to changing market dynamics
• Cultural Awareness: Familiarity with nuances of marketing to diverse audiences across the UK and EMEA

Benefits

• Full medical, dental, and vision coverage at little to no cost
• Unlimited PTO
• Discounts on pet insurance
• 100% Remote Flexibility
• A stipend to help work-from-home set up your work-from-home office
• Virtual happy hours and team bonding events