Field Marketing Manager

Summary

Join Findem, a fast-growing HR tech startup, as their Field Marketing Manager. You will lead the planning and execution of impactful marketing campaigns and programs, both virtual and in-person. This role requires increasing brand awareness, driving lead generation, and accelerating pipeline growth. The ideal candidate possesses a proven track record of successful marketing program development and execution, strong communication and analytical skills, and thrives in a fast-paced environment. You will collaborate closely with sales and growth marketing teams to achieve measurable results. This position offers the opportunity to shape the future of HR technology and work with a collaborative, skilled team.

Requirements

• Be proficient in marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce)
• Possess strong writing and presentation skills
• Have excellent collaborative abilities, with a proven track record of cross-functional success
• Have exceptional interpersonal and communication skills, with the ability to build strong cross-functional relationships
• Possess strong project management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment
• Have 4+ years experience in B2B field marketing or event marketing
• Have demonstrated experience in planning and executing both live and digital marketing activities, including trade shows, virtual events, ABM, and email nurture campaigns
• Have experience with a variety of marketing channels and tactics to drive attendance and engagement

Responsibilities

• Plan, manage, and execute high-impact virtual and in-person events, including trade shows, roundtables, executive briefings, and webinars, to engage prospects and generate leads
• Plan and manage marketing programs from concept to post-event follow-up, including list development, prospect outreach, event execution, data uploads, and post-event nurtures
• Collaborate with sales operations and marketing automation teams to ensure seamless lead flow, scoring, and follow-up processes
• Work closely with sales teams to ensure targeted marketing programs align with business objectives and support revenue goals
• Collaborate with content and product marketing teams to create compelling marketing content, including event promotions, sales enablement materials, and post-event follow-up strategies
• Measure campaign effectiveness using data-driven insights and refine marketing strategies to maximize ROI and pipeline impact
• Manage and optimize the field marketing budget, ensuring effective allocation of resources to achieve program goals
• Collaborate cross-functionally with marketing and sales teams to align and deliver impactful campaigns and initiatives
• Be willing to travel to key events and customer engagements as needed to ensure successful execution and stakeholder alignment