Field Marketing Manager

Summary

Join PerformYard, a fast-growing SaaS company, as a Field Marketing Manager to lead the company's next level of growth. You will be responsible for planning and executing marketing campaigns that drive demand generation, pipeline growth, and brand recognition. This role involves collaborating with various teams to create integrated marketing programs leveraging field events, trade shows, and digital campaigns. You will measure and report on campaign performance, using key marketing KPIs. The position is 100% remote. The ideal candidate is a proactive, results-oriented marketer with experience in B2B SaaS and ABM strategies.

Requirements

• 3+ years of field marketing experience in a B2B SaaS or technology company
• Strong campaign orchestration, persona, and buying cycle experience
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
• Ability to travel up to 25% for managing trade shows, field events, and executive roundtables with measurable success
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision

Responsibilities

• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns
• Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, conversion rate, and ROI
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives
• Attend trade shows and events to market the product and drive demos for the sales team
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations
• Evaluate and grow partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration

Preferred Qualifications

• Experience with webinars and virtual event platforms, such as ON24, Zoom, or GoToWebinar, is a plus
• Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners
• Bachelor’s degree in marketing, Business, Communications, or a related field is preferred

Benefits

• Medical, dental, and vision health insurance benefits w/ HSA plan
• Disability insurance
• 401k plan
• Generous PTO
• Paid holidays
• Other benefits