Field Marketing Manager

Summary

Join Fieldguide, a remote-first company building software for assurance and audit practitioners, as their Field Marketing Manager. You will develop and execute regional marketing programs and events to drive demand and engagement. This role requires collaboration with cross-functional teams, including sales and product marketing, to create impactful programs supporting pipeline generation and brand awareness. You will manage event execution, build relationships with sales leaders, and leverage marketing tools like HubSpot. A minimum of 3-5 years of experience in high-technology B2B enterprise software field marketing is required. Fieldguide offers competitive compensation, unlimited PTO, 401k, wellness benefits, technology and work-from-home reimbursement, and flexible work schedules.

Requirements

• A minimum of 3-5 years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
• Proven track record in designing and executing successful field marketing campaigns and events
• Experience in complex sales cycles, involving multiple decision-makers in software and services purchases
• Proficiency in MS Office (Word, PowerPoint, Excel), CRM (HubSpot), and marketing automation platforms
• Excellent project management and organizational skills with the ability to handle multiple initiatives simultaneously
• Strong written, verbal, and visual communication skills
• Experience working closely with high-tech sales teams and an understanding of sales cycles and enterprise deal complexity
• Ability to influence stakeholders, collaborate cross-functionally, and drive alignment between sales and marketing
• Highly detail-oriented, adaptable, and results-driven, with the ability to manage tight deadlines under pressure
• Strong analytical skills to measure event effectiveness and optimize marketing investments
• Legal authorization to work in the U.S. is required
• Must be willing to travel between 30-40%

Responsibilities

• Develop and execute targeted regional marketing strategies that integrate corporate programs with regional opportunities, including but not limited to executive roundtables, roadshows, field events, trade shows, customer engagement programs, and partner initiatives
• Own the entire process of event execution, including venue selection, contract negotiation, speaker acquisition and management, booth logistics, webinar setup, audience segmentation, email campaigns, budget management, lead capture, and post-event reporting
• Build and maintain strong relationships with regional sales leaders, field marketing peers, account executives, and business development teams to ensure alignment on objectives and success metrics
• Drive demand creation and lead generation by executing campaigns that develop qualified sales opportunities and increase brand awareness within target regions
• Leverage CRM and marketing automation tools (HubSpot required) to assist sales in developing regional and campaign-specific target lists and tracking engagement
• Ensure strong sales alignment by clearly communicating marketing initiatives, securing buy-in, and driving participation in programs
• Manage and optimize the field marketing budget, ensuring efficient allocation of resources across programs

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules