Field Marketing Manager

Summary

Join JumpCloud as a Regional Field Marketing Manager and drive the strategy and execution of field & partner marketing events. Partner with sales teams, account managers, and key partners to build quarterly field marketing plans focused on generating new business. Develop and execute field or partner marketing strategies to increase brand awareness, customer engagement, and partner revenue. Manage event logistics, including budget allocation, vendor management, and post-event lead follow-up. Collaborate with strategic partners like Google and AWS, incorporating them into quarterly planning for lead and pipeline generation. This role requires 3-5 years of experience in field or partner marketing in B2B SaaS and is remote in India.

Requirements

• 3-5 years field marketing or partner marketing experience in high volume B2B SaaS
• Proven experience in developing and executing successful field or partner marketing strategies that drive brand awareness, customer engagement, and partner revenue growth
• Excellent communication and presentation skills, with the ability to work within multicultural teams and across internal and external stakeholders
• Experience managing events end-to-end, including owning budget, vendor management and post-event lead follow up
• Strong analytical skills, with the ability to interpret data, derive actionable insights and make decisions to optimize marketing performance
• Thrives in a fast-paced environment, with the ability to adapt quickly to new challenges
• Proficient in marketing automation and sales automation/CRM reporting (ex. Pardot, Marketo, Salesforce)
• A team player who excels at building relationships and collaborating with cross-functional teams to achieve shared goals
• Willingness to travel to attend and run events and meetings

Responsibilities

• Partner cross-functionally with the JumpCloud sales teams, partner account managers, and with key partners to build out quarterly field marketing plans with a focus on driving net new pipeline
• Work in a pod of a regional demand generation manager, regional SDR leader, and yourself, to develop field programs that are integrated with the broader marketing strategy
• Set program- and event-specific lead and pipeline targets
• Effectively allocate and manage budgets across events, and own all logistics including sourcing and negotiating vendors and suppliers
• Select, execute, and run key industry lead events within the region on the ground in the booth
• Develop SLAs and efficient processes for post-event lead handoff and follow through, with a goal of driving positive ROI from field investments
• Manage and help orchestrate partner-led events with in-country partners and join them at select events to ensure maximum success and quality execution
• Provide innovative ideas to enhance the success of joint JumpCloud and partner events to maximize budget opportunities
• Work closely with our strategic partners (Google, AWS etc) in region alongside the JumpCloud sales team
• Incorporate top partners into quarterly planning process, with a focus on lead and pipeline generation
• Provide content, materials, and spokespeople for multichannel campaigns with partners

Benefits

Remote work