Field Marketing Manager

Summary

Join Pleo, a company revolutionizing business spending management, as a Field Marketing Manager, Central EU. You will own and drive the field marketing strategy for the Central EU region, collaborating closely with the sales team to align marketing initiatives with sales objectives. This role involves strategizing and overseeing sponsored and owned events, analyzing performance metrics, and coordinating with external agencies and internal partners. The ideal candidate possesses a solid understanding of B2B SaaS marketing, strong financial acumen, excellent communication and analytical skills, and at least 5 years of relevant B2B marketing experience with a proven track record in event management. Experience in FinTech is highly advantageous. Pleo offers a variety of benefits, including a Pleo card, catered lunches or a lunch allowance, 28 days of holiday plus public holidays, hybrid or fully remote work options, additional holiday purchase options, mental health and well-being support, access to LinkedIn Learning, paid parental leave, and more.

Requirements

• A solid understanding of B2B SaaS marketing, with the ability to craft and execute comprehensive field marketing strategies
• Strong financial acumen and the ability to manage budgets and calculate marketing ROI
• A passion for building strong relationships and excellent communication skills for collaborating with sales, PR, and other stakeholders
• Excellent analytical skills and the ability to adapt strategies based on data in a dynamic market
• A background of at least 5 years in a relevant B2B marketing role, with a proven track record in successful event management

Responsibilities

• Own and drive the field marketing strategy for the Central European region to align with company goals and deliver on pipeline targets
• Collaborate closely with the Sales team to develop and align marketing initiatives with sales objectives, fostering a strong partnership
• Strategise and oversee a mix of sponsored and owned events with a localised approach to maximise impact and engagement
• Analyse and report on performance metrics to inform strategy and communicate results to leadership
• Coordinate with external agencies and internal partners, including the PR and wider marketing teams, to ensure consistent messaging and maximise reach

Preferred Qualifications

Experience with FinTech is highly advantageous

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
• We offer 28 days of holiday + your public holidays
• For our Team, we offer both hybrid and fully remote working options
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶