Field Marketing Manager

Summary

Join Sprout's Marketing team as a Field Marketing Manager and play a key role in developing and executing the business strategy for Enterprise accounts. You will lead the creation and optimization of marketing campaigns across multiple channels, collaborating with sales, content, and product teams. Responsibilities include developing localized field marketing plans, monitoring campaign performance, and working closely with sales teams to create a cohesive outbound strategy. The ideal candidate has 6+ years of B2B field marketing experience, expertise in Account Based Marketing (ABM), and a proven ability to achieve results in a fast-paced environment. Sprout offers a comprehensive benefits package, including insurance, paid time off, and professional development opportunities.

Requirements

• 6+ years B2B field marketing, demand generation, or integrated campaign role
• Experience in Account Based Marketing for the Enterprise B2B space
• Demonstrated ability to achieve results working cross-functionally with a pipeline and revenue focused point of view
• Comfortable and flexible in a fast changing environment with a “quick start” mentality and high production output, with the ability to work independently, as part of a team, and as a leader

Responsibilities

• Develop localized field marketing plans for North America’s Strategic Enterprise accounts, utilizing and maximizing all elements of the marketing mix directed towards meeting the goals, objectives and priorities for each segment of the sales organization
• Lead the creation, strategy, execution, and optimization of campaigns across multiple channels, including digital, email, and events, and use a data-driven approach to achieve sales goals
• Monitor campaign performance, analyze results, and optimize efforts using key performance indicators (KPIs) such as account engagement, pipeline velocity, and revenue growth
• Work closely with sales, content and campaign managers, and product teams to align messaging, create targeted content, and develop strategies that resonate with specific accounts to build integrated campaign motions
• Partner closely with sales and BDRs to create a cohesive outbound strategy with aligned ownership of programs, KPIs and pipeline goals. Gather insights on accounts, industries, and trends to inform marketing strategies and sales outreach efforts
• Collaborate effectively with the Marketing and Sales teams to ensure that our events and programs are successful, and that all prospects and clients are receiving an on-brand, best-in-industry experience regardless of how they interact with our programs
• Travel to events to oversee on-site execution and conduct site inspections as needed

Preferred Qualifications

• Familiarity with ABM tools like 6sense, Marketo automation workflows and Account, Contact, and Opportunity insights via Salesforce
• Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
• Workflows and Account, Contact, and Opportunity insights via Salesforce
• Prior experience running executive meetings and executive engagements

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter