Associate Field Marketing Manager

Summary

Join Rubrik's Marketing Team as an Associate Field Marketing Manager and play a key role in driving demand generation and marketing events, primarily in PA, but also supporting tri-state campaigns and Canada. You will develop regional marketing plans, execute marketing programs (including in-person and virtual events), support healthcare and alliance GTM strategies, build partner relationships, track lead flow and KPIs, manage budgets, analyze results, and communicate with stakeholders. This role requires strong field and channel marketing expertise, excellent communication and project management skills, and experience with marketing automation tools. The ideal candidate will be data-driven, outcome-oriented, and possess a proven track record of success in a fast-paced technology environment. The position offers a competitive salary and benefits package.

Requirements

• 5+ years of experience in a relevant field or event marketing roles within a fast-paced, high-growth technology company
• Strong Field and Channel Marketing expertise, personal drive, a history of career growth
• Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
• Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel
• Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas
• Strong written, oral, interpersonal and presentation skills
• Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision
• Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers
• Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization
• Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs
• BS/BA degree or equivalent experience
• Ability to travel within territory up to 20%

Responsibilities

• Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals
• Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc
• Support the Healthcare GTM by aligning and leveraging various healthcare campaigns, events and alignment with healthcare reps in region
• Support the Rubrik alliances focus by working strategically with alliance partners on GTM strategies and campaigns
• Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities
• Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets
• Track lead flow to ensure the appropriate sales channels are following up with event attendees and campaign responders in a timely manner
• Manage to key metrics and monitor KPIs in Salesforce and Tableau
• Manage quarterly regional field marketing budget
• Analyze program results and business contribution through data-driven reporting and analytics
• Communicate with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs
• Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region
• Assist the Tri-state and Canada Marketing team as needed

Preferred Qualifications

• Preferred locations are Philadelphia, New York and New Jersey, but open to other areas of the East coast for the right candidate
• Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred

Benefits

• Bonus potential
• Equity
• Benefits