Field Marketing Manager

Summary

Join RELEX Solutions as a Field Marketing Manager and execute strategic marketing initiatives to drive demand generation, strengthen partnerships, and accelerate sales opportunities in North America. Collaborate with cross-functional teams to develop and implement localized marketing strategies. This role involves managing industry events, creating marketing campaigns, and tracking performance to optimize future strategies. You will be responsible for overseeing event logistics, developing engaging content, and ensuring alignment with sales goals. The ideal candidate possesses 5+ years of B2B field and event marketing experience, preferably in retail technology or enterprise SaaS, and a strong understanding of the retail and CPG industries. This remote position based in Mexico requires US working hours and approximately 10-20% travel to the US.

Requirements

• 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS
• Strong understanding of retail, grocery, wholesale, and CPG industries, including the challenges and priorities of key decision-makers such as merchandising leaders, supply chain executives, store operations managers, and finance teams
• Proven expertise in end-to-end event management for major industry trade shows such as NRF, NACS, FMI, Gartner, Groceryshop, and similar
• Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration
• Experience working closely with sales and business development teams to align marketing initiatives with revenue goals
• A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration
• Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously
• Excellent written and verbal communication skills with experience developing marketing content for executive audiences
• A results-driven, self-motivated mindset with a passion for creating measurable business impact
• A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in North America

Responsibilities

• Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals, including grocery, general merchandise, hard goods, and CPG manufacturing
• Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences
• Oversee the event calendar and execution of all regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development
• Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement
• Drive marketing and promotional strategies around RELEX Live North America, ensuring alignment with pipeline goals and industry engagement
• Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings
• Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to retail, wholesale, and CPG buyer personas
• Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation
• Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies
• Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies
• Provide data-driven insights to inform marketing decisions and improve ROI on event investments

Benefits

Enjoy remote flexibility, competitive compensation, and a strong culture of professional development