Field Marketing Manager

Summary

Join Rubrik's Marketing Team as a Field Marketing Manager and oversee demand generation initiatives and marketing events in the Socal and Southwest regions. Develop and execute regional marketing plans to support enterprise sales revenue goals. Collaborate with Marketing and Sales teams to create and implement programs tailored to local markets. Partner with cross-functional teams to deliver a comprehensive marketing portfolio. Build and maintain relationships with channel partners to generate new business opportunities. Track lead flow and manage key metrics in Salesforce and Tableau. Manage the regional field marketing budget and analyze program results. Communicate with stakeholders to ensure program awareness and adoption. Support corporate initiatives and share best practices.

Requirements

• 7+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company, preferably in the cybersecurity space
• Strong Field and Channel Marketing expertise, personal drive, a history of career growth
• Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
• Ability to effectively communicate regional marketing plans,build buy-in with sales teams and channel, and represent marketing at sales QBRs and other pipegen review forums
• Strong understanding of the IT/Security buyer, ability to write to and create compelling events for buyer personas
• Strong written, oral, interpersonal and presentation skills
• Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decisions
• Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers
• Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization
• Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs
• BS/BA degree or equivalent experience
• Ability to travel 20% within the territory

Responsibilities

• Develop strategic and effective regional marketing plans to build pipeline supporting the enterprise sales team’s revenue goals within the region
• Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc
• Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to engage security personas and help meet and exceed marketing targets
• Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities
• Track lead flow to ensure the appropriate Sales channels are following up with campaign responders in a timely manner
• Manage to key metrics and monitor KPIs in Salesforce and Tableau
• Manage quarterly regional field marketing budget
• Analyze program results and business contribution through data-driven reporting and analytics
• Communicate with key sales, marketing, and partner stakeholders by creating a high level of awareness, excitement and adoption of marketing programs
• Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region

Preferred Qualifications

• Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred
• Preferred locations are Bay Area, Southern California, Las Vegas, or Phoenix Metro

Benefits

• Bonus potential
• Equity