Field Marketing Manager

Summary

Join Rydoo, a global fintech scale-up, as their first Field Marketing Manager (US) to spearhead regional marketing strategies. You will design and implement localized marketing efforts, including messaging, content, events, ABM, and sales enablement materials. This role requires collaboration with the sales team to drive market engagement, pipeline generation, and brand presence, ultimately securing new logo deals. The position is remote, based in the US Eastern Time zone, and ideal for someone who thrives in building from the ground up. Rydoo offers a competitive compensation package and various benefits, including health insurance, 401K plan, travel insurance, a learning and development budget, and 30 vacation days per year. The company boasts a diverse, global team and a fantastic onboarding program.

Requirements

• 8+ years of experience in field marketing, ideally in field or regional marketing within tech/SaaS
• Proven ability to localize content and messaging for regional relevance
• Hands-on experience planning and executing events, both in-person and virtual
• Familiarity with ABM strategies and close collaboration with sales teams
• Strong project management and organizational skills
• Self-starter with the ability to work independently and manage multiple priorities in a remote working environment
• Comfortable analyzing campaign performance and reporting on ROI
• Excellent communication and cross-functional collaboration skills
• Proficiency with tools like Salesforce, HubSpot/Marketo, or similar platforms
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Adapt general content and web pages for local audiences, ensuring cultural and linguistic relevance
• Work with product marketing and sales to produce localized sales enablement collaterals, such as presentations, one-pagers, and other local content as needed
• Align messaging with corporate branding while tailoring it for regional resonance
• Work closely with the field marketing team to ensure alignment with overall event strategy
• Plan and execute regional events, including external trade shows, partner events, and own events
• Manage event logistics such as vendor communication, venue selection, promotional materials such as landing pages, content and on-site support
• Collaborate with external partners to drive joint marketing efforts and support joint pipeline generation
• Support the development of ABM programs for the region, ensuring alignment with broader marketing and sales goals
• Collaborate with sales and account teams to develop target account strategies, identifying opportunities for customized campaigns
• Oversee the localization and execution of ABM initiatives, ensuring relevance to regional markets and accounts
• Develop and manage campaign timelines, ensuring all deliverables are completed on schedule
• Maintain project documentation, reporting on key performance metrics and ROI
• Act as the bridge between regional sales teams and the rest of the marketing organization, ensuring seamless communication and collaboration
• Support partner marketing initiatives with key regional partners

Benefits

• Competitive compensation package
• Health Insurance
• 401K Plan
• Travel Insurance
• Company phone will be provided
• Phone subscription: The employee can choose a provider and expense it, Rydoo covers up to $150 / month
• Company laptop will be provided
• Learning & Development Budget: 1,000 USD per year
• 30 vacation days per year
• A diverse, global team with 33+ nationalities
• Fantastic onboarding program for all new Rydoo’ers
• Permanent contract