Field Marketing Manager

Summary

Join Corelight as a Remote East Coast-based Field Marketing Manager, responsible for developing and executing impactful field marketing programs and events to drive demand and pipeline. This role demands a blend of event management (virtual and in-person), account-based marketing (ABM), and integrated marketing expertise. Reporting to the Senior Director of Field Marketing, you will collaborate with cross-functional teams, including Sales, Channels/Alliances, and Operations, to create region-specific plans. You will also design and execute ABM programs, track marketing metrics, and work with Product Marketing on product launch plans. The ideal candidate is a seasoned marketer with a proven track record of demand and pipeline generation. This position requires significant experience in high-tech B2B enterprise software, preferably within the cybersecurity market. Travel may be required throughout North America.

Requirements

• 10+ years of marketing experience with high-tech, B2B enterprise software
• Experience developing techniques to engage multiple personas across all aspects of the Buyer’s Journey
• Experience creating and delivering integrated marketing campaigns (digital, PR, social, events and other channels)
• Experience working with channel marketing and partners
• Working knowledge of modern marketing technology stack
• Strong written and communications skills – must be able to communicate the value proposition of the company, create original content and present to a wide range of audiences
• Strong teamwork and collaboration skills
• Analytical and problem-solving mind-set
• Player-coach attitude - must be enthusiastic about developing the plan, and doing the work
• B.A. / B.S or equivalent undergraduate degree
• Travel may be required throughout North America

Responsibilities

• Work closely with cross-functional departments, including Sales, Channels/Alliances, Operations, and other internal marketing functions to create and execute region specific event and demand generation plans based on the unique requirements of each region
• In conjunction with Product Marketing and other functions, create and execute region specific product launch plans (i.e. communication, enablement, demand requirements)
• Evaluate and prioritize content, program, event and other requests from the region
• Design and execute account-based marketing programs and implement as needed
• Develop, track and own appropriate marketing metrics for campaigns in the region

Preferred Qualifications

Experience in the cybersecurity market, working knowledge of key persona and relevant content requirements strongly preferred

Benefits

• Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus
• Equity and additional benefits will also be awarded