Field Marketing Manager

Summary

Join Samsara's Regional Field Marketing team in Mexico and lead strategic marketing initiatives. Plan and execute field marketing programs and events, creating compelling customer-focused content. Develop event-related content (emails, landing pages, presentations) and manage event budgets. Collaborate with marketing and cross-functional teams to achieve pipeline generation goals. Create marketing assets (one-pagers, reports, videos) to communicate the value of Samsara's solutions. Build relationships with customers and partners, coordinating events and highlighting success stories. Champion Samsara's cultural principles. This remote position requires up to 30% national and international travel.

Requirements

• 4+ years of experience in field marketing or event marketing, with a proven ability to manage end-to-end event execution and contribute to broader go-to-market strategies
• Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives
• Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives
• Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts
• Proficient in using data and analytics to assess the performance and impact of content and marketing programs
• Self-starter with a proactive mindset—able to work independently, take initiative, and contribute strategic ideas that align with marketing goals
• Exceptional communication and interpersonal skills, with strong organizational and project management capabilities
• Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively
• Willingness to travel up to 30% for events and on-site activations

Responsibilities

• Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals
• Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization
• Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences
• Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts
• Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals
• Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging
• Develop a variety of marketing assets—including one-pagers, reports, guides, videos, and ebooks—that effectively communicate the value of our solutions and elevate brand presence
• Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Is based in or near Mexico City
• Passion for experimentation, measurement, and optimization to drive ROI continuously
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
• A good understanding of B2B sales processes and customer journeys
• Expertise in B2B marketing tech stacks, including Salesforce, tableau and splash, is a plus

Benefits

• Health benefits
• Remote and flexible working