Senior Campaign and Field Marketing Manager

Summary

Join Apollo.io, a leading go-to-market solution trusted by over 500,000 companies, as a Senior Campaign & Field Marketing Manager to drive demand generation and pipeline growth across EMEA. This key role involves developing and executing integrated marketing programs aligned with sales priorities. You will collaborate with Sales, Product Marketing, and global Marketing teams to localize campaigns, manage field initiatives, and showcase our brand. Responsibilities include planning and managing field marketing programs, tracking program performance, building relationships with stakeholders, and managing vendors and budgets. The ideal candidate possesses 6+ years of B2B marketing experience in EMEA, a proven track record of success, strong collaboration skills, and excellent project management abilities. Apollo offers a collaborative environment where your work makes a real impact and your career can thrive.

Requirements

• 6+ years of experience in B2B marketing, including field, campaigns, or demand generation roles in EMEA
• Proven track record of building and executing integrated marketing plans that deliver against pipeline and revenue goals
• Strong collaboration skills and experience working closely with regional sales teams
• Excellent project management and organizational skills — able to manage multiple priorities in a fast-paced environment
• Ability to develop compelling messaging and localize content for regional audiences
• Data-driven mindset with experience measuring program impact and optimizing for results
• Comfortable working independently and proactively in a high-growth, global organization

Responsibilities

• Develop and execute integrated campaign plans tailored to EMEA market needs, driving awareness, engagement, and pipeline
• Partner with Sales and SDR teams to align marketing activities to target accounts and sales motions
• Plan and manage field marketing programs, including events (owned and third-party), account-based initiatives, executive dinners, webinars, and partner co-marketing
• Localize global campaigns and messaging to ensure relevance and impact in key EMEA regions
• Track, analyze, and optimize program performance to ensure marketing contribution to pipeline and bookings targets
• Build and nurture strong relationships with sales and cross-functional stakeholders to drive adoption and alignment
• Manage vendors, budgets, and timelines to deliver high-quality programs on schedule and within budget

Preferred Qualifications

• Experience in SaaS or enterprise technology
• Familiarity with Salesforce, marketing automation tools, and ABM platforms
• Additional European languages beyond English