Field Marketing Manager

Summary

Join Toast's growing Marketing team as a results-oriented Field Marketing Manager and build, execute field marketing programs to boost pipeline creation, accelerate sales, and strengthen brand presence. Partner with Regional Sales Leaders to create and execute field marketing plans. Build upon the “Paint Your Town Orange” field initiative by delivering regional programs including events, localized ABM campaigns, sponsorships, and community initiatives. Develop tailored campaigns engaging prospects and customers through digital, experiential, and ABM tactics. Collaborate with the integrated marketing team to customize national campaigns for regional activation. Track, measure, and analyze the performance of field initiatives, reporting results to stakeholders. Build community relationships with key partners to extend Toast’s market presence. Manage budgets, vendors, and logistics for seamless program delivery. Work with sales leadership to understand their market and discover growth opportunities. Serve as the voice of the field, sharing insights with Marketing and Product teams.

Requirements

• 5 years of marketing experience, preferably in B2B tech and working with sales
• High degree of curiosity and passion for field marketing trends, bonus if within demand generation and integrated revenue marketing
• Track record of building field marketing programs that drive pipeline impact within a go-to-market strategy
• Hunger for data and measurement. Expertise in owning and hitting a number with strong results
• The ability to be a team player as well as work independently with a relentless desire to improve and challenge yourself
• Previous experience with marketing technology (Salesforce, Marketo, etc.)
• Ability to be creative, efficient and productive with minimal supervision or guidance
• Excellent interpersonal and communication skills (both verbal and written)
• Experience working with geographically dispersed teams and colleagues
• Willingness to travel up to 35% of time to shows to execute Toast Events
• Bachelor’s degree, emphasis in marketing preferred

Responsibilities

• Partner with Regional Sales Leaders to create and execute field marketing plans aligned to business goals and revenue targets
• Build upon our “Paint Your Town Orange” field initiative to deliver regional programs including events (Toast-hosted and third-party), localized ABM campaigns, local sponsorships, customer dinners, and community initiatives
• Develop tailored campaigns that engage prospects and customers through digital, experiential, and ABM tactics
• Collaborate with a broader integrated marketing team including peers in Brand, Content, Demand Generation, And Product Marketing to customize national campaigns for regional activation
• Track, measure, and analyze the performance of field initiatives to optimize for ROI and report results to stakeholders
• Build community relationships with key partners and associations to extend Toast’s market presence at the local level
• Manage budgets, vendors, logistics, and onsite execution to ensure seamless program delivery
• Work directly with sales leadership to build a further understanding of their market, and discover new opportunities for growth
• Serve as the voice of the field — sharing insights from sales and customers back into Marketing and Product teams

Benefits

• We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry
• Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs