Field Marketing Representative

Summary

Join Sweed, a product-driven SaaS company, as a Field Marketing Representative (FMR) and be the on-the-ground driver of our growth. Reporting to the VP of Strategy, you will own territory coverage (initially Ohio), visiting 25+ dispensaries weekly, activating regional events, and converting interest into qualified demos. Success is measured by scheduled demos, qualified opportunities, and closed-door contributions, rewarded by a top-tier commission plan. Key responsibilities include strategic route planning, meticulous CRM hygiene (HubSpot), event coordination, engaging dispensary staff, and generating qualified demos. You will also relay field intelligence to cross-functional teams and champion Sweed's brand. This role requires 2-5 years of relevant experience, familiarity with dispensary tech, CRM proficiency, extensive travel, and strong communication skills.

Requirements

• 2–5 years field marketing, territory sales, or brand-ambassador experience in legal cannabis or regulated retail
• Familiarity with dispensary tech stacks (POS, e-commerce, loyalty, payments) and state compliance rules
• Proficiency with HubSpot or similar CRM; disciplined in data entry and pipeline hygiene
• Ability to travel 75%+ within assigned territory; valid driver’s license and reliable transportation
• Strong interpersonal, presentation, and written communication skills; comfortable engaging frontline staff and C-level owners

Responsibilities

• Strategically map weekly routes and perform drop-in visits to 25+ dispensaries per week
• Log every touchpoint in HubSpot with clear next steps, ensuring ≥ 95% CRM hygiene for reliable funnel reporting
• Coordinate regional pop-ups, trade-show booths, and partner lunch-and-learns from ideation through follow-up
• Capture 50+ net-new qualified contacts per event and hand them off to Account Executives within 24 hours
• Engage budtenders, managers, and owners to uncover pain points and position Sweed’s automation-first platform
• Book ≥ 8 qualified product demos per week that convert into pipeline for AEs
• Tag all contacts, visit notes, and lead sources accurately; uphold Sweed’s data-integrity standards
• Leverage dashboard insights to spot territory gaps and optimize weekly field plans
• Relay field intelligence on competitor moves, pricing, and product gaps to Sales, Product, and RevOps in weekly syncs
• Contribute to quarterly voice-of-customer sessions and competitive tear-downs
• Represent Sweed’s values and “shatter the myth” brand promise in every interaction
• Distribute compliant collateral, demonstrate deep product knowledge, and ensure positive, on-brand experiences for all dispensary stakeholders

Preferred Qualifications

• Prior success generating pipeline for SaaS, POS, or fintech solutions
• Existing network of dispensary decision-makers
• Experience in high-growth startup environments (0 → $50 M ARR)
• Knowledge of partner co-marketing or event-sponsorship best practices

Benefits

• Lucrative variable comp
• Remote-first flexibility with company-funded travel
• Medical, dental, vision, life & disability insurance options
• Generous PTO, paid company holidays, and paid parental leave
• Career growth path to Senior FMR or Account Executive as Sweed scales