Field Marketing Manager

Summary

Join Twilio as the next Field Marketing Manager in Asia, reporting to the VP of Marketing APJ. You will drive marketing strategy across all areas of the funnel and partner with sales to meet pipeline creation and revenue goals. This key role will lead marketing teams' brand-to-revenue GTM efforts in Asia, acting as a key interlock point with regional and global marketing teams. You will directly impact Twilio's business success by partnering with regional marketing and Asia field sales leadership. You will help design, execute, manage, and track the success of various Asia field marketing brand-to-revenue campaigns and programs. As an emerging leader, you are a creative and critical thinker, an adept communicator, and possess the organizational skills to manage various concurrently running projects and programs.

Requirements

• At least 4 - 8 years experience in B2B demand generation and/or marketing field marketing in Asia
• Proven success in designing, executing and optimising demand creation programs/campaigns/tactics that drive pipeline, deal acceleration, and bookings within the Asiaese market
• Excellent relationship, partnering, and collaboration skills, and experience working cross-functionally with a sales organization
• Experience with account-based marketing programs
• Have worked closely with an SDR/BDR team and understand how to support and accelerate them
• Ability to analyze & interpret metrics around demand generation performance and adjust strategy accordingly
• Ability to successfully implement new initiatives and projects
• Proficient with marketing automation (Marketo) and CRM (Salesforce) tools
• Ability to work collaboratively across internal and external teams in a decentralized work environment
• Willingness to travel up to 30%
• Native or business fluency in Mandarin (speaking and writing) is desired to work with the Mandarin speaking customers

Responsibilities

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns
• Work cross-functionally with the APJ Demand Creation marketing HUB to ensure the Twilio go-to-market strategy and messaging aligns with field marketing programs
• Prioritise market and segment needs leveraging data and identifying what is working and/or not working in current demand creation marketing plans. Understand product strategy and roadmap as well as sales needs for ensuring relevance and need when prioritising marketing campaigns, content, and activities
• Lead the Asia Demand Creation Marketing plan as well as provide input into regional and global roadmaps for technical systems (such as a marketing tech stack) and Web Localisation always representing APJ customer and developer needs
• Optimise Asia demand creation activities including, but not limited to: lead nurture programs, paid media, digital and physical events, account-based marketing, partner marketing programs, and outbound prospecting campaigns
• Identify opportunities to improve marketing effectiveness through better targeting and improved processes
• Work closely with regional PR, regional Demand Creation HUB, regional product marketing teams to ensure we’re delivering the right volume and quality of leads
• Collaborate with the Marketing Operations team to manage our marketing automation and CRM tools
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor marketing program performance
• Analyse campaign, program and tactic performance of field marketing activities and establish a regular reporting & communications cadence with key stakeholders on Asia field marketing efforts
• Serve as a marketing business partner to the sales organisation by gathering sentiments and feedback from the field to communicate back to corporate marketing

Preferred Qualifications

Familiarity with Twilio’s is a plus

Benefits

• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program