Field Marketing Representative

Summary

Join Sweed, a product-driven SaaS company, as a Field Marketing Representative (FMR) and be the on-the-ground driver of our growth. Reporting to the VP of Strategy, you will own territory coverage in Northern California, visiting numerous dispensaries weekly, activating regional events, and converting leads into qualified demos. Success is measured by scheduled demos, qualified opportunities, and closed-door contributions, with rewards based on Sweed's commission plan. Key responsibilities include strategic route planning, diligent CRM usage, event coordination, lead generation, data management, cross-functional collaboration, and brand advocacy. The ideal candidate possesses 2-5 years of relevant experience in legal cannabis or regulated retail, familiarity with dispensary tech, CRM proficiency, and strong communication skills. Sweed offers a lucrative variable compensation, remote flexibility, comprehensive insurance, generous PTO, paid parental leave, and career growth opportunities.

Requirements

• 2–5 years field marketing, territory sales, or brand-ambassador experience in legal cannabis or regulated retail
• Familiarity with dispensary tech stacks (POS, e-commerce, loyalty, payments) and state compliance rules
• Proficiency with HubSpot or similar CRM; disciplined in data entry and pipeline hygiene
• Ability to travel 75%+ within assigned territory; valid driver’s license and reliable transportation
• Strong interpersonal, presentation, and written communication skills; comfortable engaging frontline staff and C-level owners

Responsibilities

• Strategically map weekly routes and perform drop-in visits to 25+ dispensaries per week
• Log every touchpoint in HubSpot with clear next steps, ensuring ≥ 95 % CRM hygiene for reliable funnel reporting
• Coordinate regional pop-ups, trade-show booths, and partner lunch-and-learns from ideation through follow-up
• Capture 50+ net-new qualified contacts per event and hand them off to Account Executives within 24 hours
• Engage budtenders, managers, and owners to uncover pain points and position Sweed’s automation-first platform
• Book ≥ 8 qualified product demos per week that convert into pipeline for AEs
• Tag all contacts, visit notes, and lead sources accurately; uphold Sweed’s data-integrity standards
• Leverage dashboard insights to spot territory gaps and optimize weekly field plans
• Relay field intelligence on competitor moves, pricing, and product gaps to Sales, Product, and RevOps in weekly syncs
• Contribute to quarterly voice-of-customer sessions and competitive tear-downs
• Represent Sweed’s values and “shatter the myth” brand promise in every interaction
• Distribute compliant collateral, demonstrate deep product knowledge, and ensure positive, on-brand experiences for all dispensary stakeholders

Preferred Qualifications

• Prior success generating pipeline for SaaS, POS, or fintech solutions
• Existing network of dispensary decision-makers
• Experience in high-growth startup environments (0 → $50 M ARR)
• Knowledge of partner co-marketing or event-sponsorship best practices

Benefits

• Lucrative variable comp
• Remote-first flexibility with company-funded travel
• Medical, dental, vision, life & disability insurance options
• Generous PTO, paid company holidays, and paid parental leave
• Career growth path to Senior FMR or Account Executive as Sweed scales