Field Marketing Specialist

Summary

The Field Marketing Specialist builds the local face of Beatbox in Boston, executes marketing programs, and manages a field marketing team. This role reports to the Director of Field Marketing and requires 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty with at least 1 year in a leadership/management role.

Requirements

• There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success

Responsibilities

• Build a local network while infusing national strategies and philosophy in the field
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activations
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns

Preferred Qualifications

• Marketing communication with emphasis on building strategic partnerships
• Travel up to 40% of the time

Benefits

Salary: $65,000.00 - $72,500.00 + Bonus