Marketing Specialist

Summary

Join Acquia as their EMEA Marketing Specialist and contribute to the planning and execution of customer-focused activities and events, both virtual and in-person. You will support sales and account management teams in driving demand and expanding reach within existing customer accounts. This role involves collaborating with various teams, managing vendors, and tracking event performance. The position requires a degree or equivalent experience, along with B2B technology marketing experience and event execution skills. Flexibility to travel approximately 10% of the time is needed. Acquia is an equal opportunity employer.

Requirements

• Degree educated or QBE with ideally 3+ years B2B technology marketing experience
• Experience in supporting the end to end execution of events, both in person and digitally
• Able to manage multiple projects, timelines, and event details simultaneously
• Meticulous attention to detail, especially regarding event logistics and follow-up
• Ability to work very independently and collaborate with cross-functional teams in a fast-paced environment
• Builds rapport easily with internal and external stakeholders

Responsibilities

• Support the coordination and delivery of regional in-person and virtual events (including roundtables, executive dinners, meet-ups, and conferences) to engage, educate, and deepen relationships with existing customers, driving growth through upsell and cross-sell opportunities
• Assist in the execution of Account-Based Marketing (ABM) campaigns by organising targeted customer events and touchpoints that generate pipeline and elevate customer engagement metrics
• Partner with Business Development, Sales, and Channel teams to ensure tight alignment in inviting customers, supporting follow-up, and maximising customer value at every event and touchpoint
• Work closely with marketing operations and field marketing teams to track, report, and analyse the performance of events and engagement programs, using insights to refine future approaches
• Ensure event activity is fully integrated with digital campaigns, collaborating with global performance marketing to amplify reach and impact, and sharing customer engagement best practices across teams
• Manage external vendors and agencies as needed to deliver high-quality customer experiences before, during, and after events
• Support the team with field related admin tasks such as raising PO’s, updating the budget, and submitting requests for marketing operations

Preferred Qualifications

Previous experience in IT; ideally in a SaaS environment