Field Marketing Specialist

Summary

Join BeatBox Beverages as a Field Marketing Specialist in Atlanta and become the local face of the brand! Reporting to the Field Marketing Manager, you will build local networks, create marketing programs, and execute national strategies. Responsibilities include managing a team of brand reps, collaborating with sales teams, and developing relationships with retailers and distributors. You will plan and execute events, manage marketing materials, and identify influencer opportunities. This role requires significant experience in field marketing and event planning within the beverage industry, along with strong communication and leadership skills. Travel is required up to 40% of the time.

Requirements

• Maintain a state sampling license to legally handle and pour alcohol at events
• Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape
• Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales
• Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty
• Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty
• Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors
• Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits
• Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets
• Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market
• Skill in managing marketing budgets efficiently to maximize return on investment
• Ability to identify and address challenges and obstacles that may arise during marketing initiatives
• Willingness to adapt to changing market conditions and consumer preferences
• Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders
• Effective organizational skills to manage multiple marketing initiatives and events simultaneously
• A keen eye for detail to ensure marketing materials, events, and promotions are executed flawlessly
• Awareness of and compliance with industry regulations, especially if working with alcoholic beverages
• Experience and skill in conducting product sampling events and activities
• A genuine passion for the beverage industry and enthusiasm for promoting and representing the brand
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success
• Success in building collaborative projects from idea to execution
• Marketing communication with emphasis on building strategic partnerships
• Travel up to 40% of the time

Responsibilities

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns

Preferred Qualifications

Alc beverage experience is a plus!

Benefits

$65,000.00 - $72,500.00 + Bonus