Field Marketing Specialist

Summary

Join HackerOne as a Field Marketing Specialist to drive EMEA-based field programs and demand generation. You will support the development and execution of marketing programs to boost EMEA pipeline growth. Leverage your expertise in demand generation campaigns, content syndication, account-based marketing, and field events to build relationships, enhance brand awareness, and empower sales teams. This remote role, based in the United Kingdom, reports to the Director, EMEA & APAC Regional Marketing. You will craft and execute regional demand generation programs, manage HackerOne's sponsorship at tradeshows, and develop content syndication initiatives. Collaboration with sales and digital marketing teams is crucial for defining targeted marketing programs.

Requirements

• 2+ years of experience supporting demand generation for a specific region
• Proven success in developing and executing marketing programs that drive quantifiable results and accelerate enterprise B2B sales pipelines
• Experience driving both in-person and virtual events with a goal of pipeline generation
• A strong proponent of Account-Based Marketing (ABM) and region-specific marketing strategies, with the ability to measure their success
• Experience collaborating directly with Sales, Sales Development, Sales Enablement and Sales Operations teams
• Possess exceptional communication and collaboration skills, fostering productive relationships across internal and external stakeholders
• Highly detail-oriented and organized, with a proven ability to manage multiple priorities, delegate effectively, and consistently meet deadlines
• Willing to travel, no more than 20% of time

Responsibilities

• Craft and execute regional demand generation and programs aligned with the HackerOne global go-to-market strategy
• Manage HackerOne’s sponsorship at regional tradeshows, including event logistics and promotions
• Manage HackerOne’s proprietary regional events programme
• Develop innovative content syndication initiatives to reach key decision-makers in the cybersecurity landscape
• Collaborate with the Sales and Digital Marketing teams to define targeted marketing programs based on account segmentation and sales needs
• Lead data-driven planning sessions with Sales and Marketing stakeholders to ensure comprehensive pipeline coverage across the funnel
• Champion the voice of the Sales team within the Marketing department, translating their priorities into actionable marketing tactics and messaging
• Educate and empower the SDR and Sales team on how to leverage marketing campaigns and materials to maximize pipeline generation and conversion rates

Preferred Qualifications

• Solid understanding and/or experience in the cybersecurity space
• Partner marketing experience
• Broader campaign management experience

Benefits

Remote work