Trust & Will is hiring a
Full Funnel B2B Marketing Manager

Summary

The job is for a Full Funnel B2B Marketing Manager at Trust & Will, a remote company that helps families with estate planning. The role involves developing and executing marketing strategies, collaborating with cross-functional teams, analyzing data, managing paid advertising campaigns, and more. The candidate should have 3-4 years of experience in a B2B marketing role, excellent writing skills, understanding of email marketing concepts, proficiency in data analysis, strong organizational skills, and be an excellent communicator.

Requirements

• 3-4 years experience in a B2B marketing role, with specific experience developing email marketing programs, and managing paid advertising campaigns
• Excellent writing, proofreading, and editing abilities
• Understanding of email marketing concepts, HTML, metrics, and the laws governing business email use
• Experience in running logic queries to build segmentation and lists
• Proficient in data analysis, able to interpret marketing metrics, track campaign performance, and derive actionable insights to optimize marketing strategies
• Strong organizational and project management abilities are essential for overseeing multiple marketing initiatives, setting priorities, and ensuring timely execution
• Excellent communicator and collaborator
• Intellectually curious -- constantly seeking to understand and internalize various subject areas of a technical business model along with industry best practices and trends
• Entrepreneurial, results-driven, and outside-of-the-box thinker looking to tie programs to measurable business results

Responsibilities

• Develop and execute B2B marketing strategies to support customer acquisition, retention, and growth objectives across various channels such as email, paid ads, webinars, events, social, product, and content marketing
• Collaborate with cross-functional teams including Sales, Business Development, Product, and Member Success to gather insights and data on customer behavior, preferences, and needs to inform initiatives
• Contribute to the creation of segmented journeys and personalized communication plans tailored to different segments, ensuring relevant and timely engagement throughout the partner and customer lifecycle and troubleshooting the funnels as needed
• Analyze data and metrics to track the effectiveness of lifecycle marketing campaigns, identify areas for optimization, and report on key performance indicators (KPIs)
• Assist in the implementation and management of Iterable to nurture leads, onboard new partners and customers, and drive upsell/cross-sell opportunities
• Complete execution of email flows and campaigns, including content creation, email design, A/B testing, scheduling, and deployment, while maintaining accuracy and attention to detail
• Manage paid advertising campaigns, including planning, execution, monitoring, and optimization to ensure effective budget utilization and maximized ROI
• Collaborate with the Content and Design teams to create compelling assets and collateral for campaign use, ensuring alignment with brand guidelines and messaging
• Collaborate with Sales teams to develop sales support materials and resources aligned with lifecycle marketing initiatives to drive lead conversion and revenue growth

Benefits

• Compensation: Salary + Equity: Our salary range for this position is $85,000 - $110,000, in addition to compensation we also include an employee equity package as a component of our offer along with other benefits and perks outlined below
• Unlimited time off that you are encouraged to use
• Quarterly company-wide breaks (think Winter, Spring, Summer, and Fall break)
• Monthly friends & family days
• 4 days/year to volunteer in your community
• Fantastic health benefits including medical, dental, vision, life insurance, and generous parental leave
• Financial wellness benefits (Equity & tax advisory support, savings options, and employee-sponsored 401k)
• Guest speakers & reimbursement for learning opportunities
• Flexible work schedule + hours
• Family-friendly work environment. We support the complexity of a remote world with the needs of families
• Optional company-sponsored events and travel throughout the year
• $500 Work from home stipend + mac & Apple accessories