Growth Marketing Manager

Summary

The job is for a Growth Marketing Manager at AppFollow, responsible for optimizing conversion rates, acquiring top leads, and collaborating with various departments. The company offers full-time remote work, paid vacation and sick leaves, health insurance, home office moderation bonus, stock options bonus, executive-level visibility into the company's performance, and a supportive team environment.

Requirements

• 5+ years of experience in Marketing with focus on Growth or Product Marketing
• Proven ability to develop, run and optimize marketing campaigns
• Growth mindset with passion for experiments and experience in Product Lead Growth
• Strong business and analytical sense
• Excellent communication and stakeholder management skills
• Experienced Salesforce and HubSpot or other marketing automation software user
• Experience working in a B2B SaaS or mobile industry
• Fluent English

Responsibilities

• Optimize conversion rate at every stage of the marketing funnel
• Acquire top leads through experimentation with various channels
• Report on experiment successes and collaborate with Product, Sales, and Success departments
• Own CRO of all stages of the marketing funnel
• Analyze full funnel data to develop insights and create campaigns on areas for optimization
• Iteratively test and improve all marketing streams to optimize conversion rate to SQL while increasing MRR and LTV
• Own development and management of marketing campaigns and programs across channels
• Actively monitor marketing analytics, partner with our analytics team to create appropriate reporting, and communicate results
• Work with many cross-functional teams to create personalized and consistent cross-channel communication messages to customers
• Track its efficiency and optimize it in order to increase feature trial requests, open and click rates
• Work with our digital marketing agency to launch various experiments in order to acquire more leads for our sales team

Preferred Qualifications

Accomplished courses like Reforge, GoPractice, etc

Benefits

• Full-time remote job
• Paid vacation and sick leaves
• Generous social benefits package including health insurance, home office moderation bonus, and many more
• Stock options bonus according to the employee stock ownership plan
• Executive-level visibility into how the company is run and performing
• Dedicated support and fast-track your onboarding, including giving you the tools you need to be successful
• The biggest benefit is our awesome AppFollow team