Remote Gaming Vertical Marketing Lead

Summary

Join the Arbitrum Foundation as a Gaming Vertical Marketing Lead to drive user adoption of Web3 games through innovative growth techniques.

Requirements

• Gaming and/or Web3 professional marketing experience is highly preferred
• 5+ years in growth management, in relation to Web2 and Web3-related growth experiences; case study & presentation required during the interview
• In-depth knowledge of the Web3 gaming ecosystem
• Good grasp of Web3 gaming user funnel challenges and cross-platform user journey
• Effective relationship builder with strong communication skills for our partners
• Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done
• Be able to work across time zones with global partners
• Strong spoken and written English communication skills

Responsibilities

• Drive user growth strategies for partners launching games on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques
• Lead and conceptualise Web3 incentives growth campaigns for the Arbitrum gaming ecosystem in partnership with the gaming partnership team
• Understand partners' needs and craft solutions, serving as a consultant to fuel their on-chain growth
• Work closely with our community, partnership and product marketing teams to drive end-to-end campaigns with message cohesion
• Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving while collaborating cross-functionally to achieve bigger goals for the partners
• Create best practices and growth programs to improve the cohesion and engagement of the Arbitrum gaming community