Global Marketing & PR Manager

Summary

Join alcemy, a company dedicated to reducing the carbon footprint of the cement and concrete industry, as their Global Technical Marketing & PR Manager. This role blends strategic marketing, industry engagement, product marketing, and PR to enhance alcemy's brand and market leadership. You will promote alcemy's products, engage with industry associations, create marketing content, and highlight client success stories. The position requires technical expertise to support sales and develop case studies. You will also develop and execute digital marketing strategies and stay updated on market trends. The ideal candidate possesses strong communication skills in German and English, experience in technical B2B marketing, and a proven track record in PR and brand positioning. This is an 80% (32 hours/week) remote position based in Germany, offering flexibility and various benefits.

Requirements

• A Bachelor’s or Master’s degree in Marketing, Business Administration, Engineering in a cement/concrete-related field, or a similar discipline
• 5+ years of experience in technical marketing, communications, or product marketing — preferably in cement, concrete, construction, or industrial materials
• Excellent communication skills, both written and verbal, in German and English
• Experience in a technical B2B marketing role where the candidate has worked with complex products and engaged with associations or trade organizations
• Strong project management skills, with the ability to manage multiple priorities and deadlines
• Experience creating polished, executive-level presentations and documents
• Proactive, self-starter mindset with a focus on continuous improvement
• Creativity, independence, and the ability to think strategically

Responsibilities

• Push alcemy’s visibility: You will promote alcemy's products for cement and concrete through presentations, written publications and meetings. Furthermore you will drive engagement with industry associations and key conferences, creating storylines and content, and managing alcemy speakers. You will expand our presence in concrete associations (e.g., GCCA, VDB, BTB, DBV) and launch events in key regions to establish market leadership
• Technical Expertise: You will provide technical product marketing documentation and support global sales activities and you will prepare technical case studies with convincing stories and KPIs
• Client Champion Positioning: You will highlight client success through video storytelling, flyers, and brochures
• Digital Marketing: You will develop and execute bespoke digital marketing strategies and automations (web based media, webinars, scheduling meetings, multi-language documentation), and also track the resulting lead generation and conversion
• Market Trends: You will stay updated on market trends, informing executives and aligning storytelling
• Press Positioning: You will position alcemy in global and local industry press with unique content and enhance alcemy’s image
• Partner and Client Leverage: You will drive powerful co-publications with clients and partners making use of their network and our unique role in the industry
• Brand Establishment: You will establish alcemy as a leading brand in decarbonization for employees, investors, and the public

Preferred Qualifications

Proven track record in PR, event marketing, and brand positioning in a niche industry is a strong plus

Benefits

• A company culture where honesty, professionalism, and integrity run deep with an open feedback culture and regular 1:1 meetings
• Flat hierarchies, efficient decision-making processes, and an agile company structure
• Competitive market-rate salary aligned with your experience
• VSOP equity options vested over 4 years (based on a 40-hour/full-time work week)
• Work fully remotely within Germany or from our office in the heart of Berlin with flexible working hours. We offer a Berlin-based contract with a remote clause, meaning Berlin bank holidays will apply
• Of course, free drinks, fruit and snacks in the office
• Regular team activities and team weeks a few times per year
• Mac or Linux laptop
• Budget for personal and professional development - 1500€/year & 3 days/quarter (calculated pro rata)
• English is our main language of communication
• 28 days of vacation per year and an additional day of vacation every 2 years at alcemy (calculated pro rata)
• Access to nilo.health - the comprehensive mental well-being platform that provides access to 1-to-1 sessions with psychologists, group sessions and self-guided tools
• Access to heynanny - flexible childcare and eldercare support with on-demand nannies, eldercare services, live webinars, and one-on-one calls for professional guidance
• Dog-friendly office with specific rules in place, as well as dog-free areas for work and relaxation
• Regular knowledge-sharing through our internal masterclasses