Marketing Manager - Regional Growth

Summary

Join Kraken's Regional Growth team as a marketer focused on expanding Kraken’s presence in Brazil. You will develop and execute marketing strategies to increase market share, acquire new users, and enhance customer lifecycle performance across Kraken’s product suite. Leverage global campaigns and create localized content to resonate with Brazilian audiences. Develop innovative, local-first marketing initiatives to differentiate Kraken and drive customer engagement. Measure campaign effectiveness using data analysis and make data-driven recommendations for optimization. This role requires a versatile marketer capable of both strategic planning and hands-on execution across various channels.

Requirements

• 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns
• A proven track record in growing new users in a highly competitive environment
• Regional expertise (language, culture, etc) in Brazil
• Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region
• Experience with marketing in a regulated business, preferably in financial services
• Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech
• We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them

Responsibilities

• Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute
• Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite
• Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences
• Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action
• Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary
• Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness

Preferred Qualifications

Additional country expertise and language is a bonus