Senior Marketing Manager

Summary

Join Constant Contact as a Sr. Marketing Manager to lead localized marketing efforts for Canadian operations. You will own the strategy and execution of localized marketing programs, focusing on performance marketing and ensuring all initiatives are data-driven and ROI-focused. This role involves close partnership with a local agency, leveraging their capabilities for world-class marketing programs. The ideal candidate possesses a deep understanding of digital acquisition tactics and excellent project management, stakeholder collaboration, and cross-functional leadership skills. You will manage marketing budgets, analyze campaign performance, and identify opportunities to enhance brand visibility in Canada. Constant Contact offers a competitive salary, health and welfare benefits, paid leave, and a hybrid work model.

Requirements

• 5+ years of marketing experience, preferably in a B2B or SMB-focused environment
• Strong understanding of the Canadian market and consumer behavior
• Proven experience in campaign execution across multiple channels (email, digital, PR, I social media, events)
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Experience using project management tools to track progress and ensure alignment with business objectives
• Analytical mindset with experience in performance tracking and optimization
• Strong communication and collaboration skills, with the ability to work cross-functionally

Responsibilities

• Own Constant Contact Canada Marketing
• Lead the end-to-end marketing strategy for both direct acquisition and indirect/partner-led initiatives in Canada
• Serve as the central marketing point of contact, aligning activities across internal and external stakeholders
• Champion performance marketing as a key growth lever, ensuring tactics like SEM, paid social, programmatic, and retargeting are fully optimized
• Serve as the primary marketing lead for Canada, coordinating efforts across internal teams, agencies, and external partners
• Work with cross-functional teams (e.g.,paid media, creative, and site operations) to align marketing efforts with broader business objectives
• Collaborate with the partner marketing team to develop co-marketing opportunities with Canadian partners
• Analyze campaign performance and provide insights to optimize ROI and engagement
• Track and report on key metrics, identifying areas for improvement and making data-backed recommendations
• Use customer and market insights to refine strategies and enhance effectiveness
• Identify and capitalize on opportunities to enhance brand visibility in Canada, including events, digital campaigns and PR
• Support local promotional activities and initiatives to drive engagement and awareness
• Work with the General Manager to ensure marketing funds are allocated effectively and spent according to plan
• Coordinate with finance and other teams to ensure accurate forecasting, reporting, and reallocation of budgets as needed

Preferred Qualifications

Experience in budget management and financial reporting is a plus

Benefits

• Health and welfare benefits including paid leave
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues