Global Product Marketing Manager

Summary

Join Docplanner, a leading healthcare technology company, as a Senior Product Marketing Manager. You will lead strategic marketing initiatives to unify efforts across individual doctors and clinics, driving growth and integrating product offerings. This role involves overseeing the marketing funnel, mentoring the team, and positioning Docplanner's AI product suite. You will develop messaging that resonates with various customer profiles, collaborate with teams to integrate solutions, and improve conversion rates. The position requires experience in optimizing marketing funnels and familiarity with European and Latin American healthcare markets. Docplanner offers a flexible work environment, paid time off, and access to mental wellness resources.

Requirements

• Experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth, with a focus on healthcare, SaaS, or technology sectors
• Familiarity with key markets in Europe and Latin America, with an understanding of regional differences in healthcare systems and buying behaviors
• Ability to collaborate effectively with business leaders, go-to-market teams, and product managers to refine positioning and ensure that sales collateral is relevant and impactful for different customer segments
• Demonstrated success in leading product marketing initiatives across various customer segments, developing tailored strategies for different business sizes and use cases
• Analytical mindset, capable of using data to measure campaign success, identify areas for improvement, and inform decision-making
• Strong communication skills with a talent for crafting narratives that make complex products easy to understand and sell
• Fluency in English is required

Responsibilities

• Unify marketing strategies for individual doctors and clinics, ensuring a consistent approach that spans from top-of-funnel awareness to sales enablement
• Develop messaging that resonates with both small practices and larger clinics based on their unique needs and market dynamics
• Create targeted product packaging and storytelling that helps go-to-market teams differentiate the right offerings for various customer profiles, such as solo practitioners looking for visibility and agenda management or clinics needing advanced patient management solutions
• Leverage Docplanner’s AI product suite to position our advanced capabilities, incorporating AI-driven features such as automated appointment scheduling and improved patient experience during appointments, in marketing campaigns to speed up new business acquisition
• Collaborate with clinics teams to integrate multiple acquired solutions into a cohesive offering, seeking opportunities to drive growth and efficiency by refining value propositions and aligning with global marketing strategy
• Work closely with growth and sales teams to improve conversion rates by providing documentation on product benefits, gathering feedback from sales interactions, and developing playbooks for high-impact selling
• Support onboarding initiatives to enhance the post-purchase experience for doctors and clinics, ensuring users quickly adopt core features like appointment management, electronic medical records, payment processing
• Monitor adoption among larger clinic accounts, partnering with GTM teams to promote the uptake of newly developed features, track usage metrics, and facilitate additional training where needed

Preferred Qualifications

Proficiency in Spanish, Portuguese (Brazilian), Italian, or other European languages is a plus

Benefits

• True flexibility and work-life balance
• Remote first in one of our legal entities or hybrid work model in one of our office locations
• Flexible working hours
• Paid time off according to your location of work
• Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate)
• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling