Group Product Marketing Manager

Summary

Join Squarespace as a Group Product Marketing Manager and drive growth and user success in non-US regions. You will support stakeholders and business leads, leveraging your experience with go-to-market strategies and product launches in EU, UK, and/or APAC. Localization expertise is essential. This role involves collaborating with various teams to optimize the Squarespace platform, improve the customer journey, and expand into new international markets. You will work hybrid from our co-working space in Amsterdam and report to the Associate Director of Product Marketing. The position requires strong analytical, communication, and project management skills. Squarespace offers a comprehensive benefits package.

Requirements

• 8+ years of demonstrated success in product marketing, growth marketing, product management, content strategy, or go-to-market
• Deep user understanding and visibility into pain points within the upmarket and international customer journey that lead to funnel leaks or churn
• Data-driven with the ability to discover and tie together insights to influence decisions
• A storyteller with strong presentation skills (verbal, written, visual), distilling complex concepts into simple language
• Project management abilities to plan and execute cross-functional initiatives and prioritize across multiple product launches
• Ability to grow out or experience with growing out a product marketing team
• Experience working in an international, non-USA market

Responsibilities

• Uncover and surface market insights and competitive intelligence to inform product development and feature localization for priority markets
• Identify key GTM geographies for product marketing releases, understand our position in the market and the main players
• Identify strategic opportunities through product-market fit and feature gap analysis in key non-US geos
• Execute GTM in international markets for international products/features in partnership with regional marketing managers and global product teams
• Work with Product Analytics and GTM strategy to solve for international product usage data gaps
• Collaborate cross-functionally with regional marketing managers, PMMs, marketing, and product team members to ensure smooth international product launches and effective leveraging of diverse channels
• Optimize top of funnel performance with key marketing partners and product partners for international geos
• Run internal product education/awareness for international stakeholders and market partners
• Partner with regional marketing managers to establish product positioning for key geos
• Aid in launching the Squarespace brand in new markets in partnership with GTM strategy
• Manage agency partnerships that contribute to content localization in key strategic languages

Benefits

• Fertility and adoption benefits
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Flexible paid time off
• All statutory leaves, as required
• Education reimbursements
• 6 Global Employee Resource Groups (ERGs)