Product Marketing Manager

Summary

Join Vivi, a leading EdTech company, as their Product Marketing Manager! You will be responsible for developing and executing go-to-market strategies to drive revenue growth and product adoption for existing and new products. This role requires close collaboration with cross-functional teams, including product management, sales, and marketing. You will need a strong understanding of the education technology industry and proven success in developing and executing go-to-market strategies for digital products. The ideal candidate possesses excellent communication and analytical skills and thrives in a fast-paced environment. Vivi offers a competitive benefits package, including a learning and development fund, wellness program, and competitive benefit plans.

Requirements

• Bachelor's degree in marketing, business, education, or a related field
• 5+ years of experience in product marketing or a similar role
• Strong understanding of the education technology industry and market trends
• Proven track record of developing and executing successful go-to-market strategies for digital products
• Excellent written and verbal communication skills. Ability to build and deliver impactful content
• Strong analytical and problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment
• Experience with marketing automation tools and CRM systems
• Proven track record of delivering all aspects of product launches and campaigns, end to end

Responsibilities

• Develop and refine compelling product positioning and messaging that differentiates our offerings in the market
• Create clear and concise value propositions that resonate with our target audience
• Develop compelling product narratives that highlight key benefits and use cases
• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
• Collaborate with sales and marketing teams to align on messaging, sales enablement materials, and customer success stories
• Identify and prioritize target markets and customer segments
• Conduct in-depth market research to understand customer needs, industry trends, and competitive landscapes
• Monitor competitor activities and analyze their product offerings, marketing strategies, and pricing models
• Identify opportunities to differentiate our products and gain a competitive advantage
• Plan and execute successful product launches, including press releases, webinars, and other marketing initiatives
• Develop engaging presentations and demos to showcase product features and benefits
• Collaborate with the marketing team to create compelling content for various channels, such as blog posts, social media, and email campaigns
• Develop and deliver effective sales enablement tools and training materials
• Equip the sales team with the knowledge and resources they need to sell our products effectively
• Provide ongoing support and guidance to the sales team

Preferred Qualifications

• Prior experience working at an EdTech Startup
• Prior experience teaching in K12

Benefits

• Learning & Development Fund – we offer each employee an annual L&D budget to assist with furthering their skills
• Wellness program – Stipend towards a wellness platform
• Competitive Benefit Plans including TalkSpace Subscription
• Give back to the community with our Volunteer Program
• Birthdays off each year