Global Social Media Manager

Summary

Join Life360's award-winning brand team as the Social Media Manager to spearhead the growth of our YouTube channel and overall social media presence. You will develop compelling video content, build a comprehensive content strategy, and lead our social presence during daily operations and high-stakes moments. This role requires a bold, high-agency content creator who can spot cultural moments and place Life360 at the center of relevant conversations. You will work with cross-functional teams, deliver strategic reporting, and inspire social media talent. Life360 is a remote-first company, offering a competitive salary and a wide range of benefits.

Requirements

• 5+ years of experience in social media management with proven success building and growing a YouTube channel, including subscriber acquisition strategies and platform-optimized content
• Strategic video creator and editor who develops innovative concepts from ideation to execution across YouTube, Instagram, and TikTok, with ability to transform technical features into compelling content
• Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms
• Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds
• Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities
• Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams
• Adaptable professional who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement
• Data-driven strategist who combines creative vision with performance analytics to inform content decisions
• Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product

Responsibilities

• Spearhead the growth and development of our YouTube channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter
• Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life
• Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement
• Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact
• Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives
• Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities
• Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products