Google Ads Expert

Summary

Join Pavago as a Google Ads Expert and drive our digital marketing efforts. This full-time, remote contract position requires expertise in managing Google Ads campaigns for home services. You will design, launch, and optimize campaigns, conduct keyword research, create compelling ad copy, and manage bids. Success requires strong analytical skills, excellent communication, and a collaborative spirit. The ideal candidate possesses creativity, continuous learning, and leadership skills. Apply now to become an essential part of our team and contribute to exceeding client expectations.

Requirements

• Leverage experience in managing Google Ads campaigns for industries such as plumbing, home services, roofing, general contracting, or electrical services to ensure highly-targeted campaigns that drive qualified leads and conversions in these sectors
• Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics and landing page builders
• Proven ability to strategize and execute digital marketing initiatives, ensuring alignment with business objectives and delivering results with precision and efficiency
• Strong analytical skills, including the ability to interpret data, identify trends, and optimize campaigns for maximum performance
• Excellent communication skills, both verbal and written, to effectively convey campaign strategies, insights, and recommendations to internal teams and clients

Responsibilities

• Design, launch, and manage comprehensive Google Ads campaigns tailored specifically for home services. This includes selecting appropriate campaign types, setting objectives, and configuring ad groups for optimal targeting and reach
• Leverage experience in managing Google Ads campaigns for industries such as plumbing, home services, roofing, general contracting, or electrical services to ensure highly-targeted campaigns that drive qualified leads and conversions in these sectors
• Conduct detailed keyword research to identify high-performing keywords and phrases relevant to our home services. Use tools like Google Keyword Planner to find terms that will drive the most qualified traffic
• Develop compelling and creative ad copy, visuals, and extensions that capture attention and drive user engagement and conversions. Ensure ads are aligned with campaign goals and target audience needs
• Implement and continuously refine effective bidding strategies to maximize return on investment. Adjust bids based on performance data, competitive analysis, and budget constraints
• Continuously monitor campaign performance metrics, such as click-through rates, conversion rates, and cost-per-click. Make data-driven adjustments to improve ad relevance, landing page quality, and overall campaign effectiveness to meet and exceed KPIs

Preferred Qualifications

• Creativity and Communication: You possess a knack for creativity and effective communication, leveraging these skills to craft compelling digital marketing campaigns that resonate with target audiences and drive results
• Continuous Learning: Your dedication to continuous learning ensures you stay up-to-date with the latest trends and best practices in digital marketing, particularly in Google Ads, landing page design, funnel optimization, and website maintenance
• Leadership Skills: You demonstrate leadership abilities by effectively coordinating project teams and ensuring alignment with campaign objectives, driving projects forward with precision and efficiency
• Industry Knowledge: With a solid understanding of digital marketing principles and methodologies, you excel in leveraging Google Ads, creating engaging landing pages, designing effective sales funnels, and maintaining websites to achieve marketing goals
• Problem-Solving Abilities: Your strong problem-solving skills enable you to identify challenges and obstacles in digital marketing campaigns, develop innovative solutions, and implement strategies to overcome them effectively
• Attention to Detail: Your meticulous attention to detail ensures accuracy in campaign implementation, from optimizing Google Ads campaigns to designing seamless user experiences on landing pages and websites
• Collaboration and Teamwork: You thrive in collaborative environments, working closely with cross-functional teams to execute digital marketing initiatives and achieve shared objectives through effective teamwork and communication

Benefits

Remote work