Paid Social Strategist

Summary

Join TechnologyAdvice as a Paid Social Strategist and lead the planning, execution, and optimization of paid social advertising campaigns across various platforms. You will be the subject matter expert, providing insights and recommendations for social media strategies aligned with broader marketing objectives. Responsibilities include managing audiences, refining bidding strategies, identifying tracking needs, defining budget strategies, leading creative strategy, analyzing campaign performance, and communicating results to stakeholders. This role requires 4-5 years of experience in paid social campaigns, Meta certification, deep knowledge of campaign structures, and proven ability to design and execute test strategies. Strong collaboration and organizational skills are essential. TechnologyAdvice offers a remote-first culture, flexible PTO, comprehensive health coverage, 401k matching, paid parental leave, and various wellness perks.

Requirements

• 4–5 years of experience planning, building, and managing performance-driven paid social campaigns across Meta (Facebook) Ads and LinkedIn Ads, ideally with larger monthly budgets
• Meta Certified Digital Marketing Associate (or other relevant Meta professional certification)
• Deep knowledge of paid social campaign structures, including campaigns, ad sets, targeting, bidding strategies, and ad creative
• Proven ability to design and execute test strategies informed by performance data, seasonal trends, and competitive insights
• 3+ years running B2B paid social campaigns with longer sales cycles, high-consideration offers, and multi-touch buyer journeys
• Strong understanding of paid social metrics and ability to translate results into actionable recommendations for both technical and non-technical stakeholders
• Skilled collaborator, experienced working with cross-functional teams including Creative, Ad Ops, Product, and Client Services
• Highly organized, able to manage multiple campaigns simultaneously in a fast-paced, results-driven environment
• Driven by both technical precision and creative problem-solving, with curiosity to test new tools, platforms, and strategies

Responsibilities

• Own the end-to-end paid social strategy, execution, and optimization across platforms such as Meta, LinkedIn, TikTok, and other emerging social channels, ensuring alignment with broader marketing and business objectives
• Be the paid social subject matter expert in integrated media planning discussions, contributing platform-specific insights and leading recommendations for how social supports full-funnel objectives
• Stay current on platform updates and social advertising trends by testing new features, creative formats, betas, and automation tools, and providing data-backed recommendations for scaling growth and innovation
• Manage audiences rigorously using first-party data, platform signals, and CRM integrations to maximize relevance and minimize wasted spend
• Adjust and refine bidding strategies based on performance trends, seasonal shifts, and market competition
• Navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements
• Identify tracking needs or issues for active campaigns and work with analytics or development teams to implement and troubleshoot event tracking and custom conversions
• Define and manage bidding and budget strategies across paid social campaigns, balancing efficiency and scalability while adjusting for seasonality, market shifts, and performance trends
• Lead the creative strategy for paid social, including briefing, testing, and feedback cycles, ensuring assets are tailored to platform requirements, audience intent, and campaign goals
• Analyze data from social ad platforms, Google Analytics, and visualization tools like Looker Studio or Tableau to uncover insights and inform future campaign decisions
• Synthesize campaign performance into clear, actionable insights—highlighting top-performing creatives, underperforming segments, and opportunities for budget reallocation or scaling
• Communicate performance updates, test results, and strategic recommendations to internal stakeholders and leadership

Preferred Qualifications

Experience with Search, Programmatic, or Display campaigns is a strong plus and helps inform cross-channel strategy

Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
• Remote-First Culture: Work from the comfort of your home
• Flexible PTO: Take the time you need, when you need it
• Health Coverage: Medical, dental, and vision plans for you and your family
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
• 401K with Match: Secure your future with our company-matched retirement savings
• Paid Parental Leave: Support for new parents during life’s special moments
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
• Pet Insurance: Care for your furry family members
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years
• In-Office Perks: Enjoy catered lunches for our in-office team