Digital Marketing Coordinator

Summary

Join Niche's Digital Marketing Services team as an individual contributor managing a portfolio of 200+ accounts. You will ensure campaigns meet contractual impression goals, communicate performance to the sales team, and execute on campaign management opportunities. Responsibilities include understanding campaign goals, setting expectations, defining digital strategies, fulfilling partner requests, and performing entry-level campaign analysis to identify upsell opportunities. The role requires a bachelor's degree, experience with Google Ads and Meta Ads Manager, familiarity with Google Analytics, and a proven track record of success. The ideal candidate will have experience managing a large number of partners and a passion for continuous learning. Niche offers a competitive salary, benefits, and a flexible work environment.

Requirements

• Bachelor’s degree
• Experience with Google Ads and Meta Ads Manager (other ad platform experience is a plus)
• Familiarity with Google Analytics or a similar platform

Responsibilities

• Effectively manage a book of business of 200+ accounts
• Ensure that all of the accounts are pacing correctly toward the impressions quoted on their contract and communicate performance with the sales team
• Execute on well defined problems/opportunities pertaining to campaign management
• Responsible for understanding each individual campaign goals and properly setting expectations and helping to define the digital strategy to achieve those campaign goals
• Work with the sales team to fulfill requests from partners, thinking on a per campaign basis
• Build and maintain excellent relationships with partners & our internal sales team
• Ability to provide entry level campaign analysis
• Dig into campaign performance data to surface upsell opportunities for Sales
• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Work with members of the Digital Marketing Services team to begin to understand our users, our partners, the industry, and our direct sales organization
• Shadow team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams
• Learn the basics of Salesforce and understand how the Digital Marketing Services team uses it for workflow management
• Learn how to build, manage and maintain digital ad campaigns across various platforms (Google Ads, Microsoft, Meta, TikTok, LinkedIn, etc.)
• Gain a deep understanding of our sales organization and how Digital Marketing Services works with the Partnerships Management team
• Begin independently setting up and managing digital marketing campaigns for our partners
• Develop an understanding of how to use insights from ad performance to drive campaign optimizations
• Perform self-directed research to stay up-to-date on industry standards and identify new marketing channels and strategies
• Start to identify ways we can improve our digital marketing efforts and work with other members of the team to implement change
• Become obsessed with driving value for our partners—test different ad creatives, work with analysts to automate processes, optimize spend
• Create reports and dashboards to help partners see how their campaigns are performing, communicating key takeaways and areas for focus
• You will have a deep knowledge of our product, company, and sales organization
• You will be an expert on digital marketing for colleges and K-12 schools
• You will be held accountable for driving value for our partners through digital marketing

Preferred Qualifications

• Experience working with and managing a large number of partners (50+) is a plus
• Passion for learning new things
• Proven track record of getting things done
• A “whatever it takes” approach to your work

Benefits

• Our national target base salary range is $53,850-$67,300, plus participation in our Annual Bonus and Stock Option Program
• Base compensation will be commensurate with experience and skills
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) wit h employer match
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you