Remote Google Ads Marketing Strategist

Summary

Sweat Pants Agency is hiring a Google Ads Marketing Strategist to lead in the success and growth of their clients' Google Ads, Youtube, and PPC/Search channels. The strategist will own the strategy and decision-making behind their clients' Google ad accounts and collaborate on video creative CRO, offers, and funnel testing.

Requirements

• At least 2 years of experience managing multiple Google Ads accounts
• At least 2 years in direct-to-consumer e-commerce and lead generation marketing (all campaign types)
• A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)
• Strong writing skills and an understanding of basic copywriting principles
• Experience working in Shopify, Wordpress
• Software skills including Google Sheets, Excel
• Working knowledge of Google Analytics, Google Merchant Center

Responsibilities

• Leverage Google Ads and digital growth strategies to drive customer acquisition and leads for clients
• Manage and optimize Google ad accounts
• Use off-platform strategies to improve in-platform performance
• Effectively report and communicate past and future plans/strategies to clients
• Work closely with clients as a trusted advisor to achieve their desired goals
• Regularly test and identify best Google ads practices and platform trends
• Stay up-to-date on the latest Google Advertising news, tools, and changes to the platform
• Available and active in daily communication with team members and clients via Slack