Sweat Pants Agency is hiring a
Google Ads Marketing Strategist in United States
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Google Ads Marketing Strategist
🏢 Sweat Pants Agency
💵 ~$50k-$65k
📍United States
📅 Posted on Jul 4, 2024
Summary
Sweat Pants Agency is hiring a Google Ads Marketing Strategist to lead in the success and growth of their clients' Google Ads, Youtube, and PPC/Search channels. The strategist will own the strategy and decision-making behind their clients' Google ad accounts and collaborate on video creative CRO, offers, and funnel testing.
Requirements
- At least 2 years of experience managing multiple Google Ads accounts
- At least 2 years in direct-to-consumer e-commerce and lead generation marketing (all campaign types)
- A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)
- Strong writing skills and an understanding of basic copywriting principles
- Experience working in Shopify, Wordpress
- Software skills including Google Sheets, Excel
- Working knowledge of Google Analytics, Google Merchant Center
Responsibilities
- Leverage Google Ads and digital growth strategies to drive customer acquisition and leads for clients
- Manage and optimize Google ad accounts
- Use off-platform strategies to improve in-platform performance
- Effectively report and communicate past and future plans/strategies to clients
- Work closely with clients as a trusted advisor to achieve their desired goals
- Regularly test and identify best Google ads practices and platform trends
- Stay up-to-date on the latest Google Advertising news, tools, and changes to the platform
- Available and active in daily communication with team members and clients via Slack
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