Remote E-commerce Marketing Strategist

Summary

Join our team as an E-commerce Marketing Strategist, leading efforts in optimizing an e-commerce site and driving profitability. The ideal candidate has hands-on experience in scaling an e-commerce platform and has since transitioned into a strategic role focused on high-level decision-making.

Requirements

• Extensive experience managing and optimizing e-commerce sites, preferably WooCommerce, with a focus on strategy over execution
• Proven ability to analyze data and apply insights to enhance marketing strategies and site performance
• Skilled in developing and managing ad strategies for Google and Facebook, with a track record of driving high-quality traffic and optimizing for ROI
• Solid understanding of e-commerce SEO best practices, focusing on data-informed adjustments for product listings and site optimization
• A proactive approach to continuous improvement, using data to generate new ideas and adapt strategies for growth
• Ability to maintain a strong focus on accuracy and professionalism in all strategic adjustments
• Excellent written and verbal communication skills, with an ability to clearly convey strategy and performance insights

Responsibilities

• Analyze data from marketing campaigns and site performance to create strategies that enhance traffic, engagement, and conversions
• Oversee product listings on WooCommerce, refining SEO and product presentation based on performance insights to improve visibility and engagement
• Guide and optimize Google and Facebook Ads campaigns to drive targeted traffic, ensuring high ROI and alignment with broader e-commerce goals
• Manage strategy for Meta social media presence, utilizing existing assets to drive engagement and strengthen community interactions
• Regularly assess campaign effectiveness, using data to adjust strategies, identify growth opportunities, and report on key metrics

Preferred Qualifications

• Familiarity with creative marketing strategies to increase engagement and conversions
• Expertise in tracking, analyzing, and reporting data insights, contributing to a refined and iterative marketing strategy