Performance Marketing Strategist

Summary

Join our marketing firm as a Performance Marketing Strategist and lead paid media strategies across multiple digital channels, collaborating with cross-functional teams and directly interacting with C-suite executives. You'll drive impactful results for clients through campaign strategy development, performance analysis, client collaboration, creative strategy, campaign execution, team collaboration, budget management, and testing & optimization.

Requirements

• 3-5+ years of experience in paid digital marketing with a focus on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms
• Proficiency in data analysis using tools like Google Analytics and Excel, with the ability to translate data into actionable insights
• Extensive experience managing and optimizing campaigns across major digital advertising platforms, including Google Ads, Meta, and YouTube
• Strong communication abilities, both written and verbal, with the skill to present complex data in a simple, meaningful way to clients and executives
• Experience working alongside creative teams, providing input on ad creatives that drive performance and align with campaign strategies

Responsibilities

• Build and execute paid media strategies that align with client goals across SEM, paid social, display, and video campaigns
• Analyze campaign performance using tools like Google Analytics and Tag Manager, identifying trends and opportunities for optimization to drive growth and improve ROAS
• Serve as the primary point of contact for clients, presenting clear, actionable insights and campaign performance reports directly to C-suite executives
• Collaborate with copywriters, designers, and creative teams to develop and iterate on high-impact ad creatives
• Oversee the execution of paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube
• Foster a collaborative environment, working closely with team members to support campaign management
• Manage and optimize campaign budgets, maximizing the efficiency of client ad spend to hit aggressive ROAS and revenue targets
• Champion continuous A/B testing of creative assets, bidding strategies, and other campaign elements to identify areas for improvement and drive innovation

Benefits

Work with a passionate and results-driven team pushing boundaries in performance marketing