Media Operations Manager

Summary

Join our team today and make us part of your story as we are looking for a Media Operations Manager to help shape and support WildBrain’s digital, commercial and marketing strategies.

Requirements

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest etc)
• Excellent communication and interpersonal skills, with the ability present strategies and ideas to a variety of audiences
• Collaborative spirit, working seamlessly with internal teams and external partners
• Working to tight deadlines and managing key stakeholder relationships - an organised and proactive person
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells
• An excellent knowledge of the digital landscape and experience of online video and social media platforms
• A passion for TV, innovative digital brands and Children’s brands and content. You will keep up to date with current industry trends. You can adapt to a rapidly changing environment and develop skills according to the changing needs of the business
• Educational background in Marketing, Communications, Advertising fields, or equivalent work experience
• Experience or knowledge of advertising to children an advantage

Responsibilities

• Lead paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns
• Work with the Digital Marketing Strategist and Director to analyse, develop and implement bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children
• Advise on ad creative best-practices to drive campaign success. Ensure creatives comply with industry standards, platform guidelines, and legal requirements
• Manage media budgets to maximise return and track spend and payments
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures
• Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs
• Collaborate with internal teams, including sales, sales development and account management, to ensure the successful setup, execution and optimisation of advertising campaigns across WildBrain’s YouTube Reserve network
• Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve client KPIs
• Address technical issues related to ad serving, tracking, and reporting, working closely with YouTube/Google Technical support, to resolve issues promptly
• Ensure ad creatives comply with platform guidelines, industry standards, and legal requirements
• Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to internal stakeholders
• Collaborate with Sales Development team to create media plans and define targeting strategies that answer to client briefs
• Stay updated on industry trends, best practices, and emerging technologies in digital advertising, sharing insights with internal teams
• Contribute to best practices documentation for ad delivery and targeting

Benefits

• Competitive family-focused benefits
• Generous RRSP matching
• Bonus time-off